Adrienne Zoble's Marketing Myth #65: We don't market during the summer. Everyone's on vacation.

Adrienne Zoble's Marketing Myth #65:

We don't market during the summer. Everyone's on vacation.

How is attendance at your organization's meetings or conferences these days? What's the chance your programs could use some tweaking? It's time to call upon Adrienne Zoble, who will present a dynamic, Back-to-Marketing Basics seminar or talk, with ideas that are so easy and inexpensive to implement, your members will remember and reap the benefits of her suggestions for a long, long time. Just call 970/282-1150 or email azoble@azobleassoc.com.

AZA - Temp Hello, :

It's that time of year for our annual admonition to those who think conventionally.

Contrary to public opinion, summer is The Best Time of Year to market. Here's why:

1. Summer affords a more leisurely pace, less stress.

2. It's a great time to create, foster and maintain relationships.

3. The weather encourages al fresco dining.

4. You can lure clients, prospects, allies, vendors, advocates out of their offices.

5. You can accomplish marketing activities you didn't have time for other times of the year:

a. Write a simple Marketing Plan (www.azobleassoc.com).

b. Prepare a summer schmoozing schedule (www.azobleassoc.com).

c. Hire a Marketing Consultant to help your marketing become more consistent

(BroadsOnBusiness.com).

c. Develop a Marketing Team.

d. Hold weekly staff marketing meetings.

e. Review your collateral materials.

f. Launch an educational newsletter.

g. Work with a public relations expert.

h. Update your website, improve your SEO.

i. Create a seminar or two.

Are you getting the idea? These examples are merely the tip of the iceberg on how to engage your staff and get everyone enthusiastic about marketing your company, practice or non-profit.

Take advantage of others' lightened schedules. They would be pleased to receive a luncheon invitation (don't bribe prospects; these invitations are for clients and advocates to show your ongoing appreciation for their business and support respectively).

It's time to become realistic: people vacation an average of one week during the summer, out of 13 weeks in the quarter. If you postpone a strategic planning session, because Connie or Carl will be on vacation that week, consider the chances of Connie or Carl calling in sick during another time of the year.

When it comes to marketing, stop procrastinating! Take advantage of the season that was made for marketing. Even if people tell you they're not going to make any decisions until after Labor Day, you'll be able to hit the ground running on Tuesday, the day after. Others will still be doing their best to get back into the swing of things.

It's called competitive advantage. Happy Summer Marketing and Schmoozing!

Need help with your Marketing Plan?

Our workbook, The Do-able Marketing Plan: Six Easy Steps to Help You Sell More in Less Time, is simple to use. It's $67.45 including shipping; $39.95 electronic version. If you're not into workbooks, sign on for our "10-Minute Marketing Plan" program. Let Adrienne handhold you through the Market Planning process for the most practical and least expensive Marketing Plan you'll ever acquire, complete with implementation techniques, once the Plan is agreed upon. To order, please visit www.azobleassoc.com, call 970/282-1150 or email azoble@azobleassoc.com.

Gain practical, eye-opening ideas from our new Schmoozing Calendar!
With 56 suggestions of whom to invite for breakfast, lunch or coffee, our 2012 Schmoozing Calendar is just what you need to market smart. Order today! $26.45 including shipping and handling; $22.95 local; $15.95 electronic version. Call Adrienne Zoble at 970/282-1150 or email her at azoble@azobleassoc.com.

BroadsOnBusiness.com members may purchase the Schmoozing Calendar, "The Do-able Marketing Plan" workbook, the "10-Minute Marketing Plan" program and various e-books at discounts, based upon your membership level. Please contact Adrienne for your member price.

No more procrastinating!

Let Adrienne Zoble show you how to grow your business quickly, without spending lots of either time or money.

Need help marketing consistently?
Visit our website, BroadsOnBusiness.com, to sign up for one of our fantastically economical memberships, priced from only $39.95 per month.

One-on-one consultations, webinars, helpful marketing hints, book suggestions, member Spotlights, a Member Directory - they're just some of the marketing resources available to our members, to make your marketing

easy and inexpensive. To sign up, call Adrienne at 970-282-1150, or email her at Adrienne@BroadsOnBusiness.com.

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Perhaps your company or organization is looking for a dynamic speaker to motivate employees or members in their marketing efforts, or you would like an article/column for your publication or newsletter.

Depend upon Adrienne Zoble to help your company grow and thrive, even in these challenging times.

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