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Adrienne Zoble's Marketing Myth #57:
Business is slow.
Go make some cold calls.
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 Hello, :
If you're getting sick and tired of reading my rants against cold calls, it's because I won't let up until I stop hearing about so many examples of people who are still making them.
Summer seems to attract people back to cold-calling. Since business is slow, they don't know what else to do. This is particularly a male syndrome. Women at least enjoy schmoozing over breakfast, lunch or coffee. Men resist, because they're sure they won't know what to say.
Let me assure you there are other things to talk about besides sports and the stock market. And, unless you're certain that you and your guest(s) are politically pretty much on the same page, I wouldn't advise discussing the debt ceiling or any other political hot buttons of the moment.
Folks, it's not about you; it's about them. It's about showing you're interested in what they have to say, not interrupting them at every turn or listening with half an ear, until you can get in what you wish to talk about.
Marketing is about building relationships. People buy based on confidence, comfort level and trust. How often have you heard me say or write this? Cold calls are Unknown to Unknown, and I know how quickly I get rid of cold-callers. I don't give a hoot about what they're peddling, and I don't trust them . . . period.
Until the late 90s, you could figure that, for every 100 cold calls you'd make, you'd get five appointments. Then the number dropped from five to 4%. What a ton of rejection! It must be deadly.
When people mispronounce one or both of my names, I know it's a cold call. When someone asks a patronizing question like, "Are you having a good day?" I know it's a cold call. When someone asks for the Purchasing Director of our company, they're dead in the water. And the recordings? What a waste!
With companies being more careful about their expenditures today than they ever were, what would prompt you to think they'd purchase from a total stranger, who isn't even local? Aren't there enough examples of spam being written about as warnings?
There are so many viable, efficient, effective options to cold-calling. Check out our Schmoozing Calendar at www.azobleassoc.com. It's now 50% off, but still chock full of 15 months of ideas of generic people to invite for breakfast, lunch or coffee. Little expense or time (you have to eat, anyway) and major ROI.
Stop resisting! Instead of setting yourself up for rejection from people you'll never meet, call a few people you know and invite them to join you for whatever. You'll be amazed at the results.
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It Is Upon Us!
Check out our latest e-book, "Summertime Marketing"! Whether you need some motivation to market during the summer when your business slows down, or you're in high season and believe you have no time to market, this e-book is for you. $19.95 for lots of ideas worth hundreds of dollars!
Don't stagnate or procrastinate this summer. Let Adrienne Zoble show you how to grow your business during the best marketing season of the year. "Summertime Marketing" will make this your most productive summer ever!
Learn more about our newest ebook
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 What are you waiting for?
You might wish to go to BroadsonBusiness.com to check out our amazingly-priced memberships.
Our Feet Wet package - three-month minimum to start - is $39.95 per month (includes 15 minutes of one-on-one time with Adrienne, value of $50.00). That's before you avail yourself of everything else that's on the website.
Leg Up - three-month minimum - (with 30 minutes of one-on-one, value of $100.00), is $69.95 per month.
Knee Deep - six-month minimum - (with 45 minutes of one-on-one, value of $150.00), is $99.95 per month.
One-on-one consultations, webinars, helpful marketing hints, book suggestions, member Spotlights, a Member Directory - they're just some of the marketing resources available to you, as part of your membership. Visit our website, BroadsonBusiness.com, to learn more; or call Adrienne Zoble at 970/282-1150; you may also email her at Adrienne@broadsonbusiness.com. |
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There is still time to profit from our 2011 Schmoozing Calendar! You'll find scores of ideas on how to sell more in less time. It's not always what you know, but whom you know. Now reduced to $12.95 per bound, cardstock copy; $8.95 per electronic version. To order, go to azobleassoc.com or call 970/282-1150.
Our workbook, The Do-able Marketing Plan: Six Easy Steps to Help You Sell More in Less Time, is $67.45 including shipping; $39.95 electronic version.
If you're not into workbooks, sign on for our "10-Minute Marketing Plan" program. Let Adrienne handhold you through the Market Planning process for the most practical and least expensive Marketing Plan you'll ever acquire, complete with implementation techniques, once the Plan is agreed upon. Again, please visit www.azobleassoc.com, call 970/282-1150 or email azoble@azobleassoc.com.
BroadsOnBusiness.com members may purchase the "Summertime Marketing" e-book, the Schmoozing Calendar, "The Do-able Marketing Plan" workbook, the "10-Minute Marketing Plan" program and various other e-books at discounts, based upon your membership level. Please contact Adrienne for your discounted price.
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Perhaps your company or organization is looking for a dynamic speaker to motivate employees or members in their marketing efforts, or you would like an article/column for your publication or newsletter.
Depend upon Adrienne Zoble to help your company grow and thrive, even in these challenging times.
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