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Marketing Myth #28:
Now's not the time to spend money to go to a conference. |
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Actually, it's the best time; and here's why:
1. Most of us are pretty shaken up about
what's been happening on Wall Street.
Attending a conference or seminar can
take our mind off current events for
awhile.
2. You never know whom you'll meet: prospective clients/customers, other key
contacts, people you've been meaning to call, trying to reach or those with
whom you could form alliances. The list goes on and on.
3. It's satisfying when speakers confirm what you're doing right; it's enlightening
when you pick up an idea or two about how you could do something a bit
better.
4. You acquaint yourself (or your staffers) with new products, services and
trends. Who are the emerging companies? Which companies are slowing
down, after being the buzz for several years? Seeing which vendors are
commanding the most and least attention will give you a good feel of where
market interest is and isn't.
5. Getting out of the office is therapeutic for everybody. Taking just a few hours
(or days) off helps you return to your office with a renewed sense of purpose.
Granted, you may not to wish to fly across the country and incur significant hotel, car rental and food expenses. That said, there are always interesting seminars and trade shows that are easy to drive to.
This past week, I spoke to a client who had exhibited at a trade show the week before. He said traffic was off approximately 25%, but he generated a greater number of better leads than at previous shows. Between the truly interested leads and the new contacts, he was so enthusiastic that he signed up on the spot for a booth twice the size for next year!
It's all too easy to buy into the gloom and doom around you. Conventional thinking is dangerous. It's all too easy to try to save money in the wrong places. Those around you can often give bad advice. When it comes to getting and keeping your name and your company name out there, however, there's nothing more important.
Let your competition retreat, thinking they're saving money. Now is the time to position yourself as someone confident and successful, who's being positive despite the screeching media. People will gravitate to you as a business leader.
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Visit Adrienne Zoble at www.azobleassoc.com. Check out her Do-able Marketing Plan workbook and her 10-Minute Marketing Plan Program. Her October 2008 - December 2009 Schmoozing Calendar (hot of the press) will provide ideas for productive ways to build/maintain relationships and form alliances.
Perhaps
your organization or company is looking for a dynamic,
tell-it-like-it-is speaker; or you need an article/column for your
publication or newsletter.
Adrienne Zoble will help you sell more in less time,
even in these challenging times.
___________________________________
Adrienne Zoble Associates, Inc. azoble@azobleassoc.com
1060 Sailors Reef www.azobleassoc.com
Fort Collins, Colorado 80525 970/282-1150
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