PRESS RELEASE
07/23/09
For Immediate Release
Contact:
Zsa-Zsa Rensch
ZSAZSA, INC for Oakland Events

Lakefest '09: The Heart of Oakland Shows its Heart

2 full days of music, skating, arts and crafts, food, kids' activities, and more!!!
FOR IMMEDIATE RELEASE

(Oakland, CA) -- Thursday, July 23, 2009 -- Geographically as well as socially, the Lakeshore District represents the heart of Oakland. The neighborhoods surrounding the picturesque Lake Merritt are overflowing with cultural diversity, and Lakeshore's unique shops, restaurants, lounges, cafes and bars are both popular shopping and entertainment destinations.

From the historic Grand Lake Theatre to the weekend Farmers Market to favorite community hangouts like Peet's, the Burrito Shop, and Arizmendi (just to name a few), to boogie nights at the Serenader, Easy Lounge, and Kingman's Lucky Lounge, there's just too much happening in Lakeshore not to celebrate.

With that in mind, Oakland Events presents the Second Annual Lakefest, a summertime street fair and community festival happening August 1st and 2nd, from 10 a.m. to 6 p.m. Building on the successful first edition of the event, which attracted over 20,000 attendees, this year's Lakefest offers fun, food, entertainment and activities galore for the entire family - with both free admission and free parking at one of two municipal parking lots.. Among the many exciting attractions are more than 100 artisan and vendor booths, a live music stage, Gourmet Food Booths, the Lakeshore Merchant Sidewalk Sale, a kid's fun zone, art, street performers, a Green Living Expo and, on Saturday, the ever-popular Grand Lake Farmers Market.

One especially cool addition to this year's event is "Hood Games by tha Lake" on Sunday, August 2nd from 11 a.m. to 4 p.m. This youth-oriented urban sporting event turns Splash Pad Park into a skatepark, with live music provided by Youth Movement Records artists and artists from Roots and Branches' Roots & Branches Sound System Vol. 3 -- for which this event marks the official record release party.

A diverse range of musical performers-the majority of whom hail from Oakland or the East Bay--also promises to be a big draw at this year's Lakefest. Saturday's confirmed artist lineup include: Rankin Scroo (Urban Reggae); Luv Fyah & 7th Street Band (Roots Reggae); Youssoupha Sidibe (Senegalese World Beat); Jungle Shack (Latin-style Mash-Ups); Jesse Brewster (Rock); and King Cab (Alternative Country). Sunday's lineup is just as hot, with Pep Love, Opio & A-Plus of Hieroglyphics (Hip-Hop); Kev Choice Ensemble (Hip-Hop/Jazz/Soul); Shabaz (World Beat/Hip-Hop/Sufi);  The Real Tom Thunder (Rock); and Fear & Fancy (Hip-Hop).

For regular Lakeside-goers and local residents, Lakefest '09 is a dream come true, as their neighborhood hangout becomes THE place to be in Oakland for two exciting days of fun, food, and entertainment. First-timers are invited to experience the heart of the city first-hand and see for themselves why the Lakeshore District has it goin' on!!!

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About Oakland Events, LLC
LAKEFEST 09 is proudly produced by Oakland Events, LLC. Our mission is to help  the Oakland economy grow and prosper locally. Through events like this, we wish to  encourage interaction, networking, sharing, and teamwork amongst both the people  and the businesses of Oakland. Our vision of a unified, healthy city is what inspires  and guides us.  Together, with your help, we can strive to achieve this vision and continue to produce FREE, POSITIVE, FUN  EVENTS such  as LAKEFEST 09.  Your participation is greatly appreciated, not just by Oakland Events, but by the heart and soul of Oakland.

**ATTENTION CALENDAR & LISTINGS EDITORS***

Oakland Events Presents
Second Annual Lakefest '09

When: August 1st and 2nd, 10a-6p

What: Free, all-ages street festival featuring Arts & Crafts booths, live music stage, skate park, Gourmet Food Booths, Lakeshore Merchant Sidewalk Sale, kid's fun zone, art, street performers, Green Living Expo and Farmers Market.

Who: Live musical performers covering wide spectrum of genres from reggae to world beat to folk to rock to country-and just about everything in-between!!!; Local merchants and artists; families, kids, young adults--and you!!!

Where: Lakeshore Avenue, Oakland, CA (Grand Ave exit off I-580)

Cost: Free

Public Info:
Official Lakefest '09 Website
http://oaklandlakefest.com/
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http://twitter.com/oaklandevents
Join Our Facebook Fan Page
http://www.facebook.com/pages/Oakland-CA/Oakland-Events-LLC/80492708129

Media Contact: Zsa-Zsa Rensch at 510-472-8301 or zsazsainc@gmail.com
Lakefest 09 flyer - front side

Lakefest 09 flyer - front side