Greetings!
It's October! The weather is getting cooler in most parts of the country; there's even been snow in the mountains out west. Of course here in sunny Florida it's still in the high 90's, but not for much longer. Halloween is right around the corner, one the biggest party days of the year!! Enjoy, and send me photos of your costumes. Have a great month,
Paul
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Marketing Your Business
Last month I promised we would spend some time getting our lost customers back.
So the first thing we need to do is find out which ones are lost. What criteria will you use to figure this out?
Let's try to determine out how often they should be buying your product.
If you are in the pool business, and you live in the South, customers should be buying your product all year long. Not the case in the North, where 'pool season' generally stretches only from Memorial Day to Labor Day.
How about the restaurant business? What type of restaurant: a local diner or an upscale establishment? You get the idea. Get a picture of how often people need to be visiting your store.
Now let's look at ways to get them back.
We have our customer list to track every purchase and every advertising campaign we send them (Right? If not we need to create one.)
As for our "we want you back" campaign, we can set up a 3 touch campaign or a larger one if necessary. Let's work on a 3 touch approach for now.
Imagine you're in the pool business and you have decided that if someone has not purchased chlorine from you in 3 months they are a lost customer!! (Unless they like swimming in a green pool.)
We can send them a "WE WANT YOU BACK "postcard telling them we miss them and we can offer them a special deal. Buy 3 gallons of chlorine and throw in a nice yellow duckie that floats in the pool (YEAH!)
If they haven't stopped in after 4 to 7 days of sending out the cards, you can call them, remind them of the 3 gallon special and say if they have any questions to please call and ask for you personally.
In another week if they still haven't stopped in we will send touch #3, humbly asking them what we might have done that caused them to not respond to our special offer, expressing concern that we are not living up to our pledge of great customer service. Ask them to call you again and see why they are not responding to your offer. Now you've created a good base to start your lost customer campaign. If you would like to set up a campaign or have specific questions for your business call me at 941-716-2597 .
Thanks, Paul
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Real Estate
Real Estate in some parts of the country seems to be stabilizing; this is good news. New homes sales (Builder) are seeing an uptick as well in some areas, but are still flat in others. In my area foreclosed homes are selling at a quick pace. It looks like a lot of first time home buyers and investors are the main buyers.
Take a look at the markets that are selling homes and actually have home prices increasing. Try to find out what these areas have in common. My guess is they all have JOBS and somewhat of a stable economy. If people feel good about their jobs and the all-around health of their community they feel comfortable buying that new home while interest rates and home prices are down. So don't overlook this very big factor in where you are going to invest in real estate. Due diligence is important in all transactions, but now it's imperative that you do it right. Make sure you understand the area you are investing in. Go back to my September news letter SEPTEMBER NEWSLETTER and read my article on Community Tier Levels.
Last week I looked at a couple of homes that have owner financing with $ 10,000 down and are cash flowing $ 800.00 per month.
The seller has a complete package where he handles all the tenants and they are rented on a weekly pay program. He also handles all the collections of funds and will direct deposit to your account. I have all the information and plan on putting a group together to purchase one or two of these houses. If you would like more info please call me at 941-716-2597.
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Book of the Month
This month's Book is
Outrageous Advertising
That's Outrageous Successful
by Bill Glazer
Bill Glazer is the Glazer part of the Kennedy Glazer Inner Circle. And all of you know how much I love their marking expertise. This book is an absolute must read if you own a business. Remember if you are in the Real Estate Business you are really in the MARKETING BUSINESS and Real Estate is your product. Don't get caught up in the nonsense that marketing is not important to the real estate business.
Bill goes thru a number of great advertising programs that will work with any business. He gives the reader the campaigns in full color on CD (Just Pay Shipping). You can pick the campaign you like and what company will help you implement the campaign. Click here to order the book.
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Quotes of the Month
Living with a saint is more grueling than being one.
Robert Neville
Marriage is like an army. Everybody complains, but you'd be surprised at how many reenlist.
Fortune Cookie
You don't get ulcers from what you eat. You get them from what's eating you.
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