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          AUGUST  NEWSLETTER

Greetings!
Hello Everyone,   Wow!! summer is almost over! can you believe that. Please be careful the kids will be back in school soon. Paul
 

 
In This Issue
MARKETING YOUR BUSINESS
TIME TO ADD JET FUEL TO YOUR REAL ESTATE BUSINESS
BOOK OF THE MONTH
QUOTES OF THE MONTH

MARKETING YOUR BUSINESS

 Wow! I just spent 4 days in Cleveland, Ohio with Dan Kennedy. His 7 Figure Academy was quite the eye opener. This work shop was not for the faint of heart. Dan has said a number of times that people making 7 figures do things differently than most of us. Here are just a few things that are different from what I do (at least for now!)
1.      You must be a leader
2.      It must be about you
3.      Make your business about marketing you
4.      You must be a category  of one
5.      You must be official (Professional)
6.      You must advertise yourself first and always must be in the "you business"
7.      Must change from the doer to the marketer
8.      Tell your story over and over
9.      To get 7 figures you must deal with PAIN
10.You must target people who can pay you. Period.
11.You must be diligent with your time.
This is only a very minute sample of the program. The biggest take away I got was I must be ruthless with my time. And it can't wait. I'll need to get started on that NOW.
If you want more information go to:
 
 
Now let's spend a few minutes on marketing your business:
How much time do you really spend on your customers?
Do you know who your customer is?
Do you know where they come from?
How do they find you? Internet, direct Mail, paper, radio?
Do you know how much your customers spend with you?
Do you know their age?
Do you know their income brackets?
As the economy is still in a recession people have cut back on spending. It's more important now than ever to know which customers can afford your products and services. If you can't answer the questions above you can be assured you are wasting money advertising to people who cannot afford you.
Take some time to evaluate the above questions. Take a hard look at your business and make the hard changes that you know you need to. Good luck!!
 
 

 REAL ESTATE
 

   
Just wanted to spend a little time this month on updating you on the Foreclosure issues. I read an article by Luke Mullins dated February 12th 2009 in U.S. News & World Report

  
"Which states had the highest foreclosure rates?
 
January 2009
1. Nevada: 1 in 76 homes
2. California: 1 in 173 homes
3. Arizona: 1 in 182 homes
4. Florida: 1 in 214 homes
5. Oregon: 1 in 357 homes
6. Illinois: 1 in 363 homes
7. Michigan: 1 in 397 homes
8. Georgia: 1 in 400 homes
9. Idaho: 1 in 417 homes
10. Ohio: 1 in 452 homes
 
June 2009
Nevada:  One in 122 homes
California:  One in 192 homes
Arizona:  One in 201 homes
Florida:  One in 211 homes
Michigan:  One in 375 homes
Ohio:  One in 382 homes
Colorado:  One in 429 homes
Georgia:  One in 444 homes
Indiana:  One in 568 homes
Utah:  One in 600 homes
 

 
 

As you can see the top 4 stayed the same and the rest just shuffled around a bit. But the foreclosure issue is still around. Until banks start to either work short sales faster or increase the amount of foreclosures they take to the courthouse steps, the residential real estate market in the above areas will continue to decline.
Bottom line is most, not all, investors are afraid to jump into a market because they are afraid they will get stuck with a house they cannot sell. And home owners that would like to sell can't, because the market keeps dropping. It's a never-ending circle.
In my  
 opinion two things must happen 1) the federal government must stop putting in moratoriums that stop or restrict foreclosures and 2) banks need to move forward with negotiations on repo and short sales with integrity and purpose instead of just going through the process half-heartedly.
The next wave of foreclosures is just around the corner and I believe it will be in the commercial market. Quite a few of the properties will need to refinance and the money or credit, and the value is not there. The only options will be a commercial short sale or foreclosure.
The coming commercial market meltdown may be a prime opportunity for the investors who start to plan now. I will be putting together groups to buy prime commercial or apartment properties in the near future.  
I believe an opportunity like this only comes once in a life time so you must be ready. You need to evaluate where you are and where you want to be in the next 2 -4 years. Take a hard look at your real estate business: is it where you want to be? If not what are you willing to do to change it?
 

 

 Book Of The Month
This month's book is the

 

WAR of ART

 


Break Through the Blocks and Win Your Inner Creative Battles
BY Steven Pressfield

 
 This book was given to all attendees of the Dan Kennedy 7 Figure Academy. Like all the aspects of the workshop, it deals with getting you to think like a 7 figure person. Your inner thoughts will prevent you from making 7 figures faster than any outside force. This book is only 165 pages and is a very easy read.
The book breaks down our inner thoughts and processes into easy to read Chapters. I promise it will make you think.
Book One: (Chapter) Resistance
Book Two: Combating Resistance
Book Three: Beyond Resistance
Like I said this is a fast read but a powerful eye opener. So I warn you: be prepared to discover excuses that you have used in the past to prevent your success, but that you'll no longer be able to hide behind.

INVEST IN THIS BOOK NOW!!

Quotes of the month

 If you want to be successful as you dream to be, you need to be thinking about your goals all the time.

 Michael Phelps, Olympic Gold Medalist.
 
If you believe you can, you properly can. If you believe you won't you most assuredly won't. Belief is the ignition switch that gets you started
 
Denis Waitley

Things may come to those who wait but only the things left by those who hustle.

 Abraham Lincoln.

 

If I can help you in any way please call me at:
941-716-2597
 
Sincerely,
 

Paul J. DaCosta
Paul J Da Costa and Associates INC