OUTSMART
BY
JIM CHAMPY

 

Jim Champy is a leading management and business thinker. His best seller, Reengineering the Corporation, is the 'bible' if you want to change your business. His second book, Reengineering  Management, was recognized by Business Week as one of the most important books of its time. The stories in Outsmart tell of ordinary people who see opportunity where others don't. Champy gives us 8 examples of ways to succeed: 1) Compete by seeing what others don't; 2) Compete by thinking outside the bubble; 3) Compete by using all you know; 4) Compete by changing your frame of reference; 5) Compete by doing everything yourself;  6) Compete by tapping the success of others; 7) Compete by creating order out of chaos; 8) Compete by simplifying complexity. I won't go into detail on all these topics but will highlight a few so you get the idea. The first one is 'Compete  by seeing what others don't.' The entrepreneur is a guitarist who never made it in that field, but found a niche as a talent agent. He founded Sonicbids in Boston. It ranks number 88 on INC Magazine's list of 5000 privately held businesses. In 2007 revenues were $8 million. By making use of technology he found a way to connect musicians and bands with promoters who needed talent. 10,000 promoters and 120,000 musician members can connect easily. He is now expanding to other markets, jugglers and magicians, actors, models and writers are now members as well. The next entrepreneur used the success of others to create millions for  himself.  How many of 
  you own a pair of CROCS? Some of the most obvious features are the holes on the tops of them. This entrepreneur got the bright idea to put a flower in the holes. He then tried other things and people loved it. So he set up a company patenting the idea and started a company in the garage. As orders came in they had to move to a warehouse. By summer of 2006 they had 40 employees and their product was offered in 3,300 stores in the U.S. and hundreds more in Europe. By October of 2006 the maker of CROCS offered them $ 10 Million for their company. Not bad for a idea that started at the kitchen table. These are just two people who had an idea and ran with it. There are more examples in the book and this is a must own for any size business owner

   Everyday, ordinary people have extraordinary ideas, but never act on them. You owe it to yourself and your family to act!!   
 

 

 

   In June I talked about ways to diversify your income. I discussed working with partners and doing joint ventures, tele-seminars with your product and other peoples' lists, or your list and other peoples' products. Join networking groups; they are a good source of leads.
One other place you should be looking is Multi Level Marketing. There are quite a few good companies available,  with great products. Some MLM's have fantastic training, and are a good way to network for your other business relationships.
So just don't pooh pooh MLM's. Take the time to look over some of the programs that are out there. If you are involved in a great MLM,  please let me know via e-mail,

.I will put together a list and pass it on to my readers.
Also, would you please pass on the names and contact information of anyone that you feel would enjoy my newsletter. Thanks you for your help you can send the information to me at
E-Mail Paul