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          JUNE  NEWSLETTER

Greetings!
Hello Everyone,   June is a busy month, with weddings, graduations, Flag Day (June 14) and Father's Day (June 15) all coming up. There must be someone you need to remember for at least one of these events! 
 
 
In This Issue
MARKETING YOUR BUSINESS
QUOTES OF THE MONTH
Book Of The Month Club
IMAGINE THE POSSIBILITIES
MARKETING YOUR BUSINESS
 
   This month our main topic is DIVERSIFICATION.
We all know the Real Estate market has taken a major downturn. I have a number of friends and clients who have been hit hard by this turn of events. It makes the point, more clearly than any speaker could, of the importance of having multiple streams of income.
 
One of my clients was asking how he could add streams of income to his current business. We decided to look at his core venture which is plumbing, and see how we could expand this.
 
His primary market is in home repairs. I asked him for the two main reasons he gets called to a home for repairs. The first was a bad water heater, and the second was a toilet that would not stop running. I know the second  issue very well, as I had just called him for that very reason.(Anyone who knows me understands that I am not allowed to use any tools; my family fears I will hurt myself, or worse!) I told my client that I noticed the stoppers needed to be changed about every 9 months or so. And he said that was about average because the water is so hard in my area.
 
I then asked, what if he started a program where he just replaced the insides for his customers for a flat fee? And did a complete check while he was there, just like the AC guys with their preventive maintenance program. He could offer this service and not charge the overtime fee if they called for other services throughout the year. We are in the trial stages and will keep you informed on the progress. But let's get back to how diversifying can  help your company as well. Take a look at your core business: 
 
What products or services can you offer your clients? How much would this help your clients, and your business?

Look at your client list. How many times a year are they doing business with you? What is the average transaction price?
 
How many years have your clients been buying from you? What products could you offer that they may need? How much better off would they be with that service or product from you, whom they know and trust, than from someone else? You owe them the best service possible.
 
Just think how much easier it will be offering these products to loyal customers. You will be able to use marketing dollars wisely, and will be more profitable in the long run. And downturns in the market will not be so hard on your company. 
           
   Take a few minutes to look at some of America's largest companies. The smart ones have diversified to all types of business. I did a little research on GE, BOEING, and GM and here is what I found.
 
GE is into so many products I was amazed. Here is just a quick list of them:
  GE has a finger in: Appliances, Aviation, Consumer Electronics, Electrical Distribution, Energy, Finance Business, Finance Consumer, Healthcare, Lighting, Media, Oil and Gas, Rail, Security, Water. WOW, they have a hand in everything, but this is how they protect themselves from market changes. They didn't do so well on the Finance side, but look at how many things they are into where the economy has little effect on the bottom line: Healthcare, lighting energy etc.
 
 Now let's look at Boeing. I went to their web site to get this info on products they offer: Commercial Airplanes, Integrated Defense Systems, and Phantom Works (not sure what this is but sounds like fun)  That's it. They may do more but that's all I could find.
   In a down economy they don't have much to fall back on, do they?  Boeing has been in the news since they have lost two major contracts to  foreign competition.
 
I also went to GM to see what they had to offer in the way of diversity and we all know about their problems. Here is what GM is doing these days: GM line of Automobiles, AC Delco, GMAC, GM Blogs, GM Card services, GM Good Wrench , GM Mobility, Parts and Accessories and ON Star. Not very diverse, is it?
 
So please take a few minutes to look at your business and see how you can add more paths to income. If you have questions please give me a call, I am available to help. I can be reached at 941-716-2597.
Paul
 

  You owe it to your customers to offer them all your services. Because they know you and trust you, you can do what is right for them and they will get the most benefit from their investment with you.

















QUOTES OF THE MONTH
 

 

  In war there is no substitute for victory.    Douglas Macarthur 
 

   Insults should be well avenged or well endured. Spanish proverb 
 

 
   I married beneath me ; all women do. Nancy Astor
 
 

  I love it when someone insults me. That means that I don't have to be nice anymore. Billy Idol
 
 

   Rudeness is the weak man's imitation of strength. Eric Hoffer
 

 
   Being a star has made it possible for me to get insulted in places where the average Negro could never hope to go and get insulted. Sammy Davis Jr.
 





 

BOOK OF THE MONTH

BY: Julia Moulden

WE ARE THE NEW RADICALS 
 

   I picked up this book on a whim, mainly because of the title. I like the premise of the book: Change, like Charity, starts at home. There is a quote attributed to Russian author Leo Tolstoy that states, "Everyone thinks of changing the world, but no one thinks of changing himself." With that, I started this book and was surprised that I could not put it down. The author is a journalist and career consultant, who has helped individuals who, for the most part, have reached the top of their professions. Many of these CEO's take a serious interest in changing the world. They work as hard for their charities as they do for their companies. One of the key points of this book is that the average person can do just as much to improve the world as the person in the corner office. But the author warns us that in many ways, it may require more work than a full time career. Be prepared! This is a very good book. Please take the time to read it make changes in your life.  Then, go save the world!  
 

IMAGINE THE POSSIBILITIES!!

BY: CHARLES M. BONASERA 

 

 
     Peggy Lee was one of my favorite vocalists growing up and I don't mind dating myself.  She sang a song which I occasionally hear still today called "Is That All There Is?"  The ballad tells the story of a child who, with every experience she encounters, including the destruction of her home by fire, asks "Is that all there is? Is that all there is to a fire?"  To go beyond the obvious beyond what we literally see and experience and begin to imagine what else that experience might portend is what a child does best.  It is what children know and what adults tend to forget.  We need to keep in mind that our imagination born out of our unconscious minds is the key to creativity while constantly turning to our conscious thinking powers limits that potential.
 
I remember my granddaughter at the age of about 10 months at her brother's birthday party with about 30 mingling guests.  She was crawling around on the carpet when a piece of lint caught her eye.  She stopped, picked it up, albeit with some difficulty, sat down and began to examine it carefully, akin to a scientist running an experiment.  She spent about a minute in that task then dropped it and went onto her next adventure.  Today, she's fourteen, beautiful, intelligent, inquisitive, is the leading scorer on her hockey team and talks about becoming a veterinarian.  She lives in a rural community and has at least six animals she diligently cares for.
 
Fear and doubt are spawned by our inability to take risks to experience new thingsto gain knowledge.  When we choose to stay stuck there (and it is a choice despite its being an unconscious one) life becomes a boring, humdrum experience.  There is no sense of adventure or creativity.  There is only the plotting and plodding of our next move as we obsessively are preoccupied with not making mistakes so that we will be "perfect".  Of course we know that we can't accomplish that across the board but some people stay awake at night thinking about ways to accomplish the impossible instead of living and enjoying life to the fullest.
 
I believe that there are three secrets to a happy and successful life.  The first is to always have something to look forward to.  This will allow us to view life as an adventure within our control in our need to experience it more and more everyday.  The second secret is to bring as much love into our lives as possible.  I believe that the key to mental health and happiness is the sense of loving and being loved which is probably why so many songs are written on that topic.  The third is to develop and maintain a sense of humor including our ability to laugh at ourselves.  There is nothing more therapeutic that a good, ol' fashioned belly laugh shared with someone we love.  Beyond those three secrets, one can only imagine the possibilities leading up to the question "Is that all there is"?
 

Charles M. Bonasera, LCSW was a psychotherapist for over 40 years and now calls upon his experience and expertise in his Consultant, Author and Motivational Speaker roles. He consults both on an individual and group basis, in person and telephonically. He deals with life and stress management issues as well as with corporations exploring their personnel infrastructure. He works with amateur and professional athletes teaching them how to focus and remain in their zones.
His most recent books are "Guide to a Life Management Process," "The Mental Side of Golf," "How to Stay Well and Live Life to the Fullest". He is in the process of writing his newest book, "How in the Hell Did This Happen to Me?" which should be published by late 2008. He can be reached by e-mailing him at charles@charlesmbonasera.com or contacted through his website address at http://www.charlesmbonasera.com.
 

If I can help you in any way please call me at:
941-716-2597
 
Sincerely,
 

Paul J. DaCosta
Paul J Da Costa and Associates INC