Referral Contest Announcement
 
Dawn Michelle Photography		 January 2009
Dear :

I love meeting new people and I love my great customers.  So the other day I was thinking of creative ideas to get new customers and reward those who help me do that.  Thus was born my new contest, "Refer 'Em and Reap".  (My second idea for a name was "Referral-icious" but I thought it was a little hokey, though much more fun).  The prizes are awesome but there are some details, so please read:
Definitions:
  • Valid referral for this contest: Person referred books appointment, pays sitting fee, and attends photo session. Also, they mention the person's name who referred them. One paid sitting fee counts as one referral. Minimum total purchase required to be counted as a valid referral is $300 (sitting fee counts toward this).  This applies to family, children, or high school senior portrait sessions.
  • Contest timeframe: Referral photo sessions must take place between January 12, 2009 and June 28, 2009.
Three awards for top referrals (must have generated more than one valid referral to enter contest):
  • 1st place - sends the most number of referrals to Dawn Michelle Photography during the contest timeframe - $750 flexible package. Includes sitting fee plus $625 to spend on prints, albums, photo books, photo jewelry, or photo purse. An example is an on-location sitting fee, a 16x20 mounted print, 3 mounted 8x10s, 10 5x7s, and a 20-page photo book.
  • 2nd place - sends the second most number of referrals to Dawn Michelle Photography during the contest timeframe - $500 flexible package. Includes sitting fee plus $375 to spend on prints, albums, photo books, photo jewelry, or photo purse. An example is an on-location sitting fee, 10 5x7s, 2 mounted 8x10s, "hipster" photo purse, and 8 wallets.
  • 3rd place - sends the third most number of referrals to Dawn Michelle Photography during the contest timeframe - $250 flexible package. Includes sitting fee plus $125 to spend on prints, albums, photo books, photo jewelry, or photo purse. An example is an on-location sitting fee, 4 5x7s, and 1 mounted 8x10.
Miscellaneous rules:
  • You do not have to be a previous customer to refer. Just make sure the referred person mentions you by name when he/she book his/her appointment.
  • Customer must pay sales tax of 8.25% on winnings.
  • If the location for a sitting is not within a 15 mile radius of area code 75082, a travel fee may apply.
  • If you schedule a sitting during the contest timeframe and end up winning a prize, I will refund the equivalent of the prize or you can use it for a future sitting.
  • In the event of a tie, the person whose referrals generated the largest sales wins the prize.

I am very excited about this new contest and hope you will be, too!  Best of luck!  I really look forward to giving out the prizes.  Please don't hesitate to e-mail or call at 214.783.9691 if you have questions or if something is not clear.

Dawn
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214.783.9691