Most businesses have discovered the tremendous convenience and cost-effectiveness of email. Experts recommend that business owners make a habit of collecting and using their customer's emails. It's a cheap, easy way to advertise. You can send your customers special offers, new product reviews or a monthly newsletter. The goal is to keep yourself in the front of your customer's mind and encourage repeat sales.

 

However, email does have its setbacks. One of the biggest challenges is getting people to open your emails. Your customers probably get too many messages in their inbox to begin with. And they love using that delete button. If you're email looks boring, irrelevant or promotional, they'll delete it without a second thought.

 

So how can you increase the odds that you emails will get opened and read?

 

The secret lies with the subject line.

 

You subject line is called "teaser copy." It must create curiosity, interest or desire. It should encourage readers to open your message. The trick is to create subject lines that are interesting, but not overly promotional. If your headline reeks of sales power, it will turn people off.

 

Here are some good rules to follow:

1. Keep it short. Get your point across quickly. You have a very limited amount of words to work with. Most email boxes can handle subject lines with no more than 60 characters.
2. Make it intriguing. Avoid boring phrases such as "Hello." Spark your reader's curiosity.
3. Be specific. Keep your copy energetic and to the point.

 

Just remember, your subject line is equivalent to the headline of an advertisement. It has to get attention. If you can develop an interesting subject line that captures your reader's interest, you'll see a lot more customers opening your emails!