Association of Jewish Aging Services E-UPDATE
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July 2010
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From the AJAS Office
AJAS Announces Marla Gilson as President and CEO
Washington, D.C.
- The Association of Jewish Aging Services of North America (AJAS)
is pleased to announce the appointment of Marla Gilson as president and
chief executive officer. As of June 21st,
Ms. Gilson assumed the leadership of AJAS. An expert with over 30 years of
expertise in legislative lobbying and public advocacy, her experience includes
working on Capitol Hill and leadership roles with the American Israel Public
Affairs Committee (AIPAC), the Jewish Federation of Metropolitan Chicago, and as Washington director for National
Hadassah. Ms. Gilson also has an extensive
background in the political arena, including several democratic presidential
campaigns, and she served on numerous boards and other charitable
organizations. "After years
working on or around Capitol Hill, I'm pleased to have the opportunity to bring
my expertise to an organization performing such an important role in helping
seniors - and those who will soon become seniors in the near future." Don't hesitate to contact her at: marla@ajas.org To follow Marla's blog, please click here.
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Upcoming Events
WebinarSocial Media: Tools to Build Success Presented by: Carol Silver Elliott, president and CEO of Cedar Village in Cincinnati, and Rachel Festenstein Monday, August 30 at 2 pm EST 1 NHA CEU available $50 per registrant Fall Symposium Monday, October 18Maimonides Geriatric CentreMontreal, Quebec
2011 AJAS Annual Conference The Art of
Living: Redefining Organizational Structure
For
information about upcoming events or to register, please contact Lesley Libo, program
director, at 202-543-7500 or lesley@ajas.org.
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Scribe
Would you like to see your news featured in the fall issue of The Scribe? Please send articles to lesley@ajas.org
 To view the spring issue, please click here.
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Jewish Senior Life Names New CEO

Jewish Senior
Life of Metro Detroit recently celebrated its 1st anniversary on June
15. During the festivities they introduced their new CEO Rochelle
Upfal. Ms. Upfal, who was appointed by the board of directors as the
first CEO of
Jewish Senior Life of Metro Detroit, has 27 years of experience in the non-profit senior housing industry and
brings a
wealth of knowledge and experience to this position. JSL president Fred
Blechman comments: "Rochelle Upfal has a clear
vision for the future of Jewish Senior Life. Her warmth, compassion and
deep love for the elderly, along with her strong leadership skills are
the
ingredients for success. We look forward to Rochelle leading us into the
future."
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Cedar Village
 Cedar
Village of Cincinnati, Ohio held its first service awards dinner on July 14th. Long-time staff with varying years of service were recognized with a dinner at the Wilbur and Mary Jean
Cohen Religious and Cultural Center. The total years of service represented by the 24 award winners equaled 240 years. In response to the impressive achievement, President and CEO Carol Silver Elliott stated, "You start to look
at that in terms of how many residents have been cared for, how many lives have
been impacted by these folks; it's an amazing number and an extraordinary
impact...In 240 years of
service, there have been countless Cedar Village moments - all instances in which
a staff person extends their reach to enhance the life of a resident."
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JCHE Board Selects New President and CEO
Amy
Schectman, an accomplished and highly regarded leader in affordable and
subsidized housing and development in Massachusetts, has been named president
and chief executive officer for the Jewish Community Housing for the Elderly in Brighton, Mass. On August 16, Schectman
will succeed Ellen Feingold, nationally recognized as an expert in the area of
affordable senior housing who is retiring as president after 28 years of distinguished
service. Under Feingold's
leadership, JCHE has grown substantially since its establishment in 1965 as the
Jewish community's response to an affordable housing crisis for seniors.
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Village Shalom Father's Day Run/Walk Attracts All
Ages More than 450 runners and walkers rose with the sun to participate in the 23rd
Annual Village Shalom Father's Day Run/Walk in Overland Park, Kansas. Additional scores of volunteers
helped to staff the 5K/10K race event, and numerous family members came along
to cheer on their favorite race participants. The race attracted runners and
walkers ranging in age from 1 to 90. Conducted each year by the
Village Shalom Associate Board, a
group providing volunteer and leadership opportunities for Jewish young adults,
the event
raises funds to support
Village Shalom programs and services for individuals and family members dealing
with Alzheimer's disease.This
year's event collected more than $21,000 from sponsorships, donations and race
registration fees. "The community supported our
event this year with great dedication and effort," said Isaac Powell, associate board co-president. "The runners and families who came out this year really
enjoyed all the activities that were available." (Matt Lewis is president/CEO)
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Send Us Your News & Photos!
Would you like to see your organization, staff, outstanding programs and great news mentioned in the e-Update? Please send a quick email with the information you would like to share to Lesley Libo, program director at lesley@ajas.org. Then, look for your news in next month's e-Update.
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AJHSA
Are you a member?
The mission of AJHSA is to maintain a nationwide network and outreach
program of auxiliary leaders, volunteer directors, development directors, and other staff and lay leadership in order to promote
understanding between agencies to provide new ideas that support our
agencies financially, programmatically and educationally; to solve
common problems; to advocate services for the elderly and long term
care programs; and encourage leadership development to strengthen the role and stature of volunteers and auxilians. Become a member for $250 per year.
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AJAS Member Benefits
- CEUs
- Significant discounts on Annual Conference registration
- Online discussion groups for CEOs, CFOs, marketing & development staff and lay leaders
- The Scribe, the e-update and the Washington Update
- One complimentary subscription to the Journal on Jewish Aging per member organization
- Regional Forums
- Webinars on hot topics in the field
- Complimentary job postings on the AJAS website
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2010 Executive Compensation & Benefits Survey for
AJAS Member Organizations
The AJAS 2010 "Senior
Executive Compensation & Benefits Survey" is complete and ready for
delivery to AJAS members.The study was conducted by Sullivan/Cotter,and is a very effective tool for board members as well as executives. In addition, this survey will provide
participants with third party information that can be used as part of the
process to establish the "Rebuttable Presumption of Reasonableness" as set
forth by Treasury Regulations Section 53.4958,
commonly referred to as Intermediate Sanctions Regulations. To purchase your survey, please contact Lesley Libo at lesley@ajas.org.
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Stay Up-to-Date on Important News & Events
We're in the process of updating our membership database. Please click here to complete the form. AJAS uses this information to keep you in the know on news that affects your organization. We will draw at random the name of one person,
who has completed their form, to receive a new iPod. If you have questions, please contact Lesley Libo, program director at lesley@ajas.org.
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AJAS Welcomes New Intern

We are pleased to welcome Gracie Shanks to the AJAS family. Please feel free to contact Gracie at grace@ajas.org
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Jewish Home in Montevideo, Uruguay Needs Your Help
Dan Reingold, president and CEO of the Hebrew Home at Riverdale in Riverdale, N.Y. had the privilege of visiting the
Jewish Home in Montevideo. They are in
need of beds, wheelchairs, walkers, furniture, etc. The president of the Home in Montevideo will pay for shipping a container to transport any donated items. To donate items, please contact lesley@ajas.org.
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We're on Facebook!
Check out and contribute to
the
lively discussion boards!
Keep up with
CEO Marla Gilson's news on
legislation that affects you and the greater aging services community!
Connect with colleagues in other Jewish senior living communities!

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Hallucinations in Hospital Pose Risk to Elderly
Click here to read the full article at The New York Times website.
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JHAL Residents Organize Employee Morale Committee Residents at the Jewish Home Assisted Living in River Vale,
N.J., "want to do a little extra for the employees," according to president Mel Robertz. As a result, residents have organized an Employee Morale Committee,
chaired by Robertz. The committee will raise funds and decide on ways to show
their appreciation. "For instance, if an employee gets sick, we can send
flowers. We've also asked the employees for a wish list. If it's realistic, we'd
consider it," said Robertz. In addition, the group sends cards to each employee
on their birthday, and they're looking for other ways to show that the residents
value the employee's work. JHAL employees are also recognized via resident nominations in an Employee of the
Quarter program. The winning employee's photo and name are added to
the EOQ plaques on display in the building and the honorees are presented with
rewards including gift cards, certificates of appreciation and letters of
recognition. (Chuck Berkowitz is president/CEO)
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Jewish Home Lifecare/Sarah Neuman Center Social Worker
Honored for Professionalism and Dedication
Julie Byrne of New
Rochelle, a social worker at Jewish Home
Lifecare/Sarah Neuman Center in Mamaroneck, N.Y., has been honored by UJA-Federation of Westchester for her "dedication, attention beyond the
call of duty, her advocacy for at-home services for rehabilitation patients
and her expertise as a resource for co-workers."
Ms. Byrne has been on staff at the 300-bed nursing home and
rehabilitation center since 1989.
She is assigned to the short-term subacute rehabilitation unit.
She earned her master's degree in health care systems management and her bachelor's degree in gerontology at Iona College.
She has been working in long-term care settings as a social worker since 1981. (Audrey Weiner is president/CEO)
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Thank You AJAS Sponsors!
Diamond Lewis and Clark LTC RRG, Inc. Morrison Senior Living Ponce de Leon LTC RRG, Inc. Sodexo Senior Services
Platinum Cain Brothers Herbert J. Sims & Co.
Gold Dixon Huges, PLLC Kwalu McKesson Medical-Surgical
Silver Aegis Therapies HealthPRO Rehabilitation Korn/Ferry International Ober|Kaler Omnicare Perkins Eastman Ziegler Capital Markets
Please visit our sponsors' websites
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