A Message from the Chairman, Kevin Harrington
I know that many of you who subscribe to our newsletter are true entrepreneurs, innovators and go-getters. With that said, I'd like to use this outlet as means to share something with you that truly has helped me over the years.
I read this story while on a plane a few years ago, and the ideology has stuck with me for years. I'll share the same quick anecdote with you now:
The Japanese have always loved fresh fish, but the country's coastline has been bleak for years. So in order to give the consumer what they wanted most, fresh fish, the Japanese built bigger and bigger boats that could venture far out to sea. To become even more profitable, they installed freezers on their boats to store fish so they could stay out at sea longer and catch more.
The consumers, however, could tell a difference between fresh and frozen fish, and frozen fish therefore brought a lower price. To solve this problem, fishing companies installed fish tanks on their ships and the fisherman began stuffing the tanks to the brim with fish on every voyage. Unfortunately, the fish would thrash around and become tired and dull; they ended up losing their taste anyway.
Like any good entrepreneur, these Japanese fishermen saw a problem and came up with a solution to save their business: they added a shark to the mix. The fish were still put into tanks, but with a small shark to keep them constantly on the move. As a result, the fish came back from sea fresh, without losing their taste.
Reflecting on this story, I realized that we, like these Japanese fish, need proverbial sharks in our tanks. Without challenges, we have the tendency to become tired, lifeless and dull. We need challenges in our lives to "keep us on the move," to push us closer to greatness and success.
The moral of the story - Challenge yourself to be better every day. Always put a shark in your tank.
Best regards,
Kevin Harrington TVGoods, Inc. |
TVGoods Expands to the UK!
TVGoods is expanding into the European market with the opening of a European office in London, which will operate under the name TVGoods Europe.
George Bayer, COO of TVGoods, will head up operations of the London office. With the satellite office, the TVGoods team will be logistically closer to all of its partners as well as one of its biggest distributors in the UK.
 | Please click this image to view more photos from the TVGoods Europe launch.
(from left) Steve Rogai, CEO of TVGoods, Inc., Kevin Harrington, Chairman of TVGoods, Inc., and Ed Hall, Chief Officer, Canis Media |
TVGoods has been highly successful in the US, receiving hundreds of submissions monthly, and currently has a number of products available across its various sales channels - a response rate the company plans to emulate in Europe as it reaches out to entrepreneurs across the continent.
TVGoods Europe has already started to build up its European operation, currently working with TV networks including many of the major electronic retailing channels and negotiating with top retailers, interested in stocking our products.
Steve Rogai, CEO of TVGoods stated, "This is a great stepping stone and a turning point for TVGoods. This is all part of our vision to distribute winning consumer products for global distribution."
|
|
Need Help with Your Holiday Gifts?
 Don't be left out in the cold, visit AsSeenOnTV.com for holiday gift ideas! If that wasn't easy enough, we're even offering Gift Buying Guides to help you with ideas for the toughest folks on your list.
Be sure to sign up for up-to-date information at http://www.asseenontv.com/register.php&nvbar=promo:HomePage+Setup.
By signing up, you'll be the first to receive alerts on new merchandise, events and more. The next guide will be available the week of December 11th. And we could all use a little more help around the holidays!
|
Come meet Kevin Harrington and his team of experts who all together have over 75 years of product marketing experience. This is the only place to get a product evaluation and private business consultation from the Shark himself, Kevin Harrington.
Pitch Tank gives you real answers on how to market your product from Kevin Harrington, Steve Rogai, CEO of TVGoods, and their Power Team. Our last Pitch Tank workshop was a huge success. We received so many requests from those that missed out that we decided to do it one more time. Don't miss out, get your details here! Bring your product, service or idea and find out how to market it to the masses. The workshop will cover topics including everything from mass marketing and branding to intellectual property and manufacturing and will take place December 10th and 11th in Tampa Bay, Florida. Attendance is limited with no exceptions; it is first come first serve. Sign up today by emailing Matt Madsen at MMadsen@TVGoodsInc.com.
|
|
Make Your Next Event a Huge Success - 
Book Kevin to Speak NOW!
Kevin's keynote presentations are powerful and relevant, making him one of the most in-demand speakers on the circuit today on the subjects of cutting edge innovation and business trends! He is an inspiring visionary with a knack for knowing what will sell and how to sell it, and he will let you in on the secret! Contact Kathryn Goodbread at kgoodbread@tvgoodsinc.com.
|
|
ABOUT US
TVGoods is a direct response marketing company that identifies, develops, markets, and distributes consumer products. TVGoods offers a turnkey solution enabling entrepreneurs to introduce products to the consumer market. The company's strategy employs three primary channels: Direct response television, which includes both short form and long form spots, television shopping networks such as HSN and QVC, and retail outlets including brick and mortar, internet, catalog and print media.
TVGoods was founded by Kevin Harrington, a pioneer of the infomercial industry. Management of TVGoods is responsible for the first ever fishing infomercial with the Flying Lure, the first ever music infomercial with Wolfman Jack and the first ever and longest-running golf infomercial with the Medicus Golf Club.
As Seen On TV, Inc. is the parent company of TVGoods, Inc. TVGoods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TVGoods was established by Kevin Harrington, a pioneer of direct response television. Kevin Harrington is an original investor on the ABC show Shark Tank, which is owned by SONY Pictures and produced by reality TV mogul Mark Burnett. For more information go to www.TVGoodsInc.com.
|
|
