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A Message from the Chairman, Kevin Harrington
As I'm sure you all know by now, TVGoods recently acquired AsSeenOnTV.com. We've been working closely with the AsSeenOnTV.com team and the Delivery Agent team to bring you the best and most comprehensive website possible. We're especially excited for the debut of our Video Deals of the Day! AsSeenOnTV.com truly is the destination for As Seen On TV products online.
We're also keeping the public up to date on all the press we've been getting due to this acquisition through our social media sites, so be sure to follow us on Twitter and Facebook. We've always got exciting things to share, and it's a chance for us to get to know you!
Best regards,
Kevin Harrington
TVGoods, Inc.
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The Verdict is Out, and Instant Zipper™ is a Customer Pick
The TVGoods sensation Instant Zipper™ experienced a well-received debut on on July 14, 2011.
In its first day, Instant Zipper™ sold over 2,000 4-packs, amounting to over $40,000 in retail sales. Instant Zipper™ is an "instant" solution to any broken zipper; it will repair practically any broken zipper. Simply remove the broken zipper, open the clasp on Instant Zipper™, clip it on, and zip into place. The patented jaw design snaps open and snaps closed onto any zipper. Instant Zipper™ is patented in 160 countries.
These positive results demonstrate the success of TVGoods' strategy for testing new products. TVGoods plans to test 50 to 75 products on live television shopping channels throughout the world in the next 12 months, and forecasts that 50 percent of these products will pass the testing phase and generate revenue for the company.
The Instant Zipper is available at www.instantzipper.com.
Also, make sure to check out the Instant Zipper on Facebook and Twitter.
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Extra Extra! Media Outlets Continue to Cover AsSeenOnTV.com
In case you missed some of our press this month, here is your chance to check it out. TVGoods is generating significant media coverage based on the recent acquisition of AsSeenOnTV.com and continued strategic process.
Most recently, Chairman Kevin Harrington appeared on ABC's The View to discuss AsSeenOnTV.com and many popular As Seen On TV Products. TVGoods products CitiKitty and Instant Zipper were featured, as well as other industry-leading products Eggies, Bust Up Cups, AbRoller Evolution and Total Pillow. During the segment, Harrington also premiered Pajama Jeans' new line of skinny jeans. The segment and links to each of the product websites can be found on The View website at: http://theview.abc.go.com/blog/seen-tv-products-actually-work.
In addition to The View, TVGoods has fostered additional notable press in The New York Times and on FOX News. The stories can be found at http://www.nytimes.com/2011/06/30/business/media/30adco.html?_r=2 and http://video.foxbusiness.com/v/1047763428001, respectively.
As we mentioned in last month's Direct Look, TVGoods' acquisition of AsSeenOnTV.com was also covered in several media outlets including Direct Marketing News, Advertising Age and Business News Daily.
"As we continue to build our brand and execute our plan, the mainstream media is taking notice," commented Steve Rogai, Chief Executive Officer.
To keep up-to-date on all of the TVGoods media coverage, make sure to follow us on Facebook and Twitter. We'll always let you know where to check out the latest achieved footage, or what channel to tune into that evening.
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Join Us for the Next Pitch Tank
 Come meet Kevin Harrington and his team of experts who together have over 75 years of product marketing experience. This is the only place to get a product evaluation and private business consultation from the Shark himself, Kevin Harrington.
Pitch Tank gives you the opportunity to get real answers on how to market your product from Kevin Harrington, Steve Rogai, CEO of TVGoods, and their team. Our July Pitch Tank session was a huge success, and this time we want you to be involved! Bring your product, service or idea and find out how to market it to the masses. The event covers topics from mass marketing and branding to intellectual property and manufacturing.
July's Pitch Tank was completely sold out, so make sure to contact us early! For more information regarding the next Pitch Tank session, email Preston Firestein at PFirestein@TVGoodsInc.com.
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Make Your Next Event a Huge Success - 
Book Kevin to Speak NOW!
Kevin's keynote presentations are powerful and relevant, making him one of the most in-demand speakers on the circuit today on the subjects of cutting edge innovation and business trends! He is an inspiring visionary with a knack for knowing what will sell and how to sell it, and he will let you in on the secret! Contact Kathryn Goodbread at kgoodbread@tvgoodsinc.com.
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ABOUT US
TVGoods is a direct response marketing company that identifies, develops, markets, and distributes consumer products. TVGoods offers a turnkey solution enabling entrepreneurs to introduce products to the consumer market. The company's strategy employs three primary channels: Direct response television, which includes both short form and long form spots, television shopping networks such as HSN and QVC, and retail outlets including brick and mortar, internet, catalog and print media.
TVGoods was founded by Kevin Harrington, a pioneer of the infomercial industry. Management of TVGoods is responsible for the first ever fishing infomercial with the Flying Lure, the first ever music infomercial with Wolfman Jack and the first ever and longest-running golf infomercial with the Medicus Golf Club.
H & H Imports, Inc. is the parent company of TVGoods, Inc. TVGoods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TVGoods was established by Kevin Harrington, a pioneer of direct response television. Kevin Harrington is an original investor on the ABC show Shark Tank, which is owned by SONY Pictures and produced by reality TV mogul Mark Burnett. For more information go to www.TVGoodsInc.com.
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