110 million roses, the majority red, will be sold and delivered within a three-day time period.

Valentine's Day is the big time of year for red roses; Mother's Day means pastel roses.

15% of U.S. women send themselves flowers on Valentine's Day.

73% of people who buy flowers for Valentine's Day are men, while only 27% are women.

About 1 billion Valentine's Day cards are exchanged each year.  That's the largest seasonal card-sending occasion of the year, next to Christmas.

One-third of all Valentine cards are accompanied by gifts.

An estimated 25% of Valentine's Day cards are humorous.

More than 50% of cards are sold the week of the holiday, with the largest and most elaborate Valentine cards sold 48 hours before Feb 14th.