Genesis Business Capital, Inc.

Agent Senior Support Services

Help with Rx
Community Assistance Program



Quick Links


2012 Medicare Marketing Guidelines

GBC Logo



Find out updated services for brokers

Dear (Contact First Name),


From Empire, please read and comply. 
Updated CMS Instructions for Processing Enrollment Requests Received at the Closing of the Annual Enrollment Period


This morning, CMS officials released clarifying Enrollment Guidance that requires a revision to the instructions that we provided to agents yesterday. As you know, the Annual Enrollment Period (AEP) ended at 11:59 p.m. on December 7.


Please note the following updates:

- All marketing and/or soliciation activities must end with the close of AEP as of 11:59 p.m. on December 7, 2011


- Agents may not accept new AEP applications after December 7, 2011.

-Agents who receive inquiries about enrolling in a Medicare plan after AEP should refer the beneficiary to the Medicare toll-free information line (1-800-633-4227) or have the beneficiary call the government-funded State Health Insurance Program (SHIP). 

- If you have received AEP applications today or later, please submit the enrollment for processing. Our enrollment department will verify eligibility.
As always, thank you for your attention to all rules and regulations that govern the sale of Medicare Advantage (MA) and Prescription Drug health plans.



Thank you.


Genesis Business Capital, Inc.

Introducing Community Assistance Program (CAP)


WeThe CAP program is a a way to assist the uninsured and underinsured with prescription drugs. The program offers a prescrittion discount card that saves on average 15% on brand name drugs and 55% on generic; there is no cost for obtaining a card.


It is an added value to your practice. There are distributors opportunities nationwide, upon request, we will send you 20 sample Prescription Drug Discount Card by mail you can request them at or call us at




For more information visit our website at