Genesis Business Capital, Inc.

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Getting Ready 2012
Community Assistance Program
AHIP 2012 Certification



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Easy Choice of New York


2012 AHIP Certification 


National Medicare Workshop 


2012 Medicare Marketing Guidelines

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Dear (Contact First Name),

Genesis Business Capital, Inc. is pleased to announce Easy Choice of New York as a new partner in the New York City area. Easy Choice is part of a family of Insurance Companies located in North Carolina, South Carolina, Florida, Georgia and California. Currently, they cover The Bronx, Queens, Brooklyn, and Manhattan.

Usually, we will stay away from dealing with new carriers entering the market; however, as discussed with leadership and General Agents in GBC, they are going to be introducing some new benefits that we need to aware of:

1. A plan with a $80 per month buydown, or $960 per year.
2. A competitive physician network that is based on a commercial plan
3. A plan that has over the counter benefits or $36 per month 

If you are experienced in Medicare Advantage you will say that three are several carriers that have this feature, you are right, for the dual eligible population. Easy Choice Rewards plan is strictly for straight medicare  individuals, not for medicare/medicaid prospects.

They are aggressively hiring a sales force, well above 100 agents. Our thoughts are simple, more than acquiring new business, we recommend you to inform our existing members of the pros and cons of a plan like Easy Choice; before one of their agents knock on their door.
The Easy Choice of New York website will be available on October 1st. The contracting, certification, compliance for 2012 is ready, our
FMO # is 432, you will need it to start the log in process.

You can start inmediately by going to our web site:

For additional information, feel free to contact Denisse at 914-909-2548.


Thank you.


Gustavo N. Pacheco


Genesis Business Capital, Inc.

Introducing Community Assistance Program (CAP)


WeThe CAP program is a a way to assist the uninsured and underinsured with prescription drugs. The program offers a prescrittion discount card that saves on average 15% on brand name drugs and 55% on generic; there is no cost for obtaining a card.


It is an added value to your practice. There are distributors opportunities nationwide, upon request, we will send you 20 sample Prescription Drug Discount Card by mail you can request them at or call us at




For more information visit our website at 

AHIP 2012 Certification, get ready now!

Medicare 2011 - 2012 Course Now Available


Get a jump start on the most recent Medicare rules and regulations from CMS by signing up today for the course from the AHIP Center for Insurance Education and Professional Development                    .

The easy-to-maneuver online course provides the latest Centers for Medicare & Medicaid (CMS) updates and regulations for the coming year. From the basics of Medicare fee-for-service eligibility and benefits to the different types of Medicare Advantage and Part D prescription drug plans and the marketing and enrollment requirements under the Medicare Advantage and Part D programs, this course will guide you toward a successful Medicare open enrollment season.

Why Start Early?
By taking this course this summer, you'll have plenty of time to prepare to comply with the CMS guidance provided in this course. In addition, you'll have time to take additional courses offered by some health plans, and if you work with clients, you'll be ready to guide them as soon as open enrollment begins. 

Get Ahead Starting Now.
Visit the Center's
website today for more information on the Center's 2011-2012 Medicare Marketing course.