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Dear (Contact First Name),
Genesis Business Capital, Inc. is pleased to announce Easy Choice of New York as a new partner in the New York City area. Easy Choice is part of a family of Insurance Companies located in North Carolina, South Carolina, Florida, Georgia and California. Currently, they cover The Bronx, Queens, Brooklyn, and Manhattan.
Usually, we will stay away from dealing with new carriers entering the market; however, as discussed with leadership and General Agents in GBC, they are going to be introducing some new benefits that we need to aware of:
1. A plan with a $80 per month buydown, or $960 per year. 2. A competitive physician network that is based on a commercial plan 3. A plan that has over the counter benefits or $36 per month
If you are experienced in Medicare Advantage you will say that three are several carriers that have this feature, you are right, for the dual eligible population. Easy Choice Rewards plan is strictly for straight medicare individuals, not for medicare/medicaid prospects.
They are aggressively hiring a sales force, well above 100 agents. Our thoughts are simple, more than acquiring new business, we recommend you to inform our existing members of the pros and cons of a plan like Easy Choice; before one of their agents knock on their door. The Easy Choice of New York website will be available on October 1st. The contracting, certification, compliance for 2012 is ready, our FMO # is 432, you will need it to start the log in process.
You can start inmediately by going to our web site: For additional information, feel free to contact Denisse at 914-909-2548. Thank you. Gustavo N. Pacheco CEO/President Genesis Business Capital, Inc. | 
