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August 2009
           
 
Virginia  Notes from Virginia    
 
Greetings!    
                           
So as you'll see in this issue, we have a couple of feature articles dedicated to High Definition (HD).  This new technology brings us into the land of recording on "disc," as opposed to "tape."  Both act as the vessel to record what you are shooting, but that pretty much is where the similarities end. 
 
As most of you have been able to see in your own homes, HD quality is amazing.  But within "the business" I'm struggling a bit with the transition.  But it's not because of technology, but because of terminology.
 
You see there are a few terms I "grew up" with in the industry that just roll off my tongue.  And they all contain the word "tape."  When I'm ready for Troy to start recording a scene, I say, "roll tape."  When we're packing for a shoot, I ask Nicole, "Did you pack the tapestock?"  And when I'm talking to a client about the value of asking an additional set of interview questions that could be of value on a future project, I say "tape is cheap, let's capture it now."  The words "roll disc... discstock... and disc is cheap..." just don't seem to be able to come out of my mouth.  Can you feel my pain?!  
 
While improvements in technology are great, some habits may be just too hard to break.  Like, Oh My God, can I like totally borrow your B-52's album?  It'd be like tubular, you know!  LOL :)


Until next time... Wishing You All The Best!

What's new? XD Lineup
The high definition (HD) technical jargon that is all the rage these days is enough to make your head spin, but you don't need to worry because here at VA Productions we "get" it and we got it.  We are pleased to announce that we are capable of producing your next video project in High Definition.  Here at VA, we have incorporated the popular Sony XDCAM HD format, in layman's terms - a professional version of the Blu-ray technology.  After extensive research we decided on this platform because of its industry wide acceptance and its rugged equipment specs and, after all, it's a Sony.  Our video gurus at VA have worked hard to make the transition from SD (standard definition) to HD by upgrading our equipment and our editing suites to handle the new HD video.  We have two Sony HD cameras and two Avid edit suites ready to go for your next HD project.  So give us a call, and you'll "get it" too - gorgeous HD production at a reasonable price. 


TechSpot Zoom
Back in the day we used to have to tote around a big heavy cassette deck to record audio.  Now we have a Zoom H4 Handy Recorder and can record audio directly to MP3 or Wav file formats.  There is a USB connector making the files accessible through your computer.  This brings ultimate convenience to you because if the file size allows we can immediately email it, or we can quickly burn a CD or save it to a USB drive. 

Whether it's recording an annual meeting or interviewing a CEO, the Zoom H4 is living up to its title of "Handy" in many ways for VA Productions!
Tips & Tricks
Preparing for a Video Interview


Wear clothes that are appropriate for the "feel" of the video and your audience.  But also keep comfort in mind.  If you never wear a tie at work and then you put one on for an interview it can make you uncomfortable.  If you aren't sure, bring options.
 
Solid colored garments and ties are best, rather than stripes or prints which are distracting.  However, pure white or black or overly bright colors are generally not desired. Pastel or autumn shades are better options. 
 
Eyeglasses invariably glare and reflect light, but if you need  glasses to see and that's the way people know you, wear them.  The lighting can be adjusted as needed to minimize these undesired effects.
 
Usually a little translucent powder is applied to everyone to reduce the shine reflected from lights. It's not visible on camera. While you will surely be primped over prior to the word "action," you may want to check your hair and makeup before arriving.
 
Don't over-prep or memorize unless you are a vigorous and frequent speech giver because you will sound scripted and less natural.  But try not to use notes either.  Just do your best to have a "conversation" with your interviewer.  If you've been asked to be in a video it is because you are an expert on the topic you are being asked to discuss, hence your answers should come naturally.
 
When answering, rephrase the question asked because you often won't hear the interviewer in the final video.
 
Most of the time, you will be answering questions asked to you by an interviewer seated right next to the camera. Don't look into the camera.  Try to focus on the questioner as if they were the only person in the room.

Except with a "live" production, you will surely be asked to do numerous "takes."   This is totally normal.  Don't get frustrated, just go with the flow and enjoy the process!

 
Staff Stats - Craig Craig

Craig is VP of VA Productions and Senior Technical Director of Audio- Visual Services.

Craig was born in Philadelphia a long, long time ago to parents Carlton and Mary Dodge.  They were so pleased with him, they had two more boys, Mark and Paul Dodge.  Craig and his family moved to Berks County in 1967 and he has called this area home ever since.
 
While attending school in the Muhlenberg Township School District, Craig was a member of National Honor Society, Boy Scouts, and active in his church youth group.  The highlight of his public school experience was his involvement with the stage crew and of course the audio/visual crew.   
 
Craig was involved with the PA Junior Miss program for 26 years.  He helped behind the scenes with production and eventually became the Producer of the State Finals program. 
 
He attended Albright College for a few years, more than most, and finally graduated in 2000.  (Now that's a whole other story!)
 
Before joining VA, he worked as a night club lighting tech and DJ, a marketing representative for a multi-image group in NYC, and a Regional Manager for a local audio/visual company.  He also spent his spare time as a Lighting Designer for Reading Civic Opera, Reading Symphony Orchestra, Berks Summer Theatre and other community theatre groups.  All along the way, Craig met and worked with great technical people, that he still collaborates with today. 
 
While on a staging for a local bank he met a young lady who was assisting a camera operator.  They exchanged business cards (how romantic) and were married five years later.  Not long after their marriage Craig joined his wife Virginia and they combined their talents (her video production and his audio visual and technical theater skills) to form VA Productions. 
 
Now with more than 21 years of audio/ visual service and over 30 years of technical theatre experience, Craig says, "I think I've found something I'm good at doing and I'm sticking with it!"
 
Meet...Signs & More! Signs&More
Signs & More specializes in full color digital printing for signs, banners, trade show panels, decals, and more!  Located on Lancaster Avenue in Shillington for 10 years, they have proven themselves to be a valuable resource for all types of event signage.  Their experience, flexibility and high quality standards make them the perfect choice for all kinds of products that work 24/7 to promote your business!  VA Productions and Signs & More owner Ruth Ann have had a lot of fun over the years creating some really unique displays.

Contact Ruth Ann at 610-777-0500 to get started on all of your signage needs!

Stories from the Trenches
So there we were heading once again to Florida in a caravan and Troy was in the lead position in one of our van and 16 foot trailer rigs. Craig and Eric Weyandt were in the cube van behind him. 
It was dark and they were cruising down I-95 when Troy started to hear a noise coming from the back of his van. He  was just about to radio back to the other vehicle when "bang!"  "It felt like I had just run over something and then the van started to sway back and forth, fortunately he stayed calm and pulled slowly off to the shoulder of the road".  It turns out he had blown out the rear driver side tire and it was severe enough to put a dent in the side of the truck.  We were all relieved that no one was injured and no equipment was damaged, but this is where the story gets interesting. 

Let's dial back a few minutes to Craig's point of view.... Craig had been sleeping moments before the incident and had just woken up to hear the driver Eric say, "Uh oh, that's not good...".  Craig watched the scene unfold right in front of him and needless to say he was probably more worked up than we were.  Everyone assessed the situation and we grabbed the jack to change the tire when Craig excused himself for a "bio" break.  As Eric changed the tire we all watched Craig hobble out of the bushes and jump into the cube van and struggle with something on his foot.  To make a long story short, it turns out that Craig found a very deep mud puddle (swamp) and now we refer to this story as "The time we lost a tire AND A SNEAKER somewhere in South Carolina."
 
Issue 2
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Did You Know?
DYK

High Definition Television is all everyone can talk about these days but what does it mean?  The basic definition of HDTV is a digital TV format with twice the amount of vertical resolution (1080) of the old fashion TV we grew up with (525).  It is usually associated with the 16:9 aspect ratio versus the 4:3 that we're accustomed to viewing.  It should be noted that you can have standard def video in the 16:9 aspect ratio and likewise HD video can come in the 4:3 ratio, but most commonly your new HDTV will be 1280X1080 which is 16:9. The good news is if all this stuff confuses you, just give us a call and we'll "demystify" it for you.


A Helping Hand

CPL

Canine Partners For Life

This is a wonderful organization that VA is proud to be associated with since 1994.

CPL is a non-profit 501(c)(3) organization dedicated to training service dogs, home companion dogs, and residential companion dogs to assist individuals who have a wide range of physical and cognitive disabilities. Based in Cochranville, Pennsylvania, they place service dogs nationwide.


We've seen first hand the amazing things that these highly trained dogs can do for people with disabilities.
And... their founder and CEO Darlene Sullivan is the "cats meow" - or shall we say the "dogs bark!"

If you would like to learn more or offer your support to Canine Partners for Life, please visit their website by clicking HERE.


What's Happening...

As a member of the following organizations, we recommend you visit their websites for events and happenings in our area.

GRCVB

Berks Arts Council

Reading Public Museum


VA Productions, Inc
610-777-3636
www.vapro.com
Free
HD
When you contract VA Productions, Inc. for any standard definition
video project we will upgrade to high definition at no additional cost to you. 
Offer Expires: Must be contracted by August 31, 2009                    Click here if interested