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July 2009
           
 
Virginia  Notes from Virginia    
 
Greetings!    
                           
I hope you had as great of a 4th of July weekend as I did.  I had planned to write about social networking in this first issue, but in light of recent events, I changed my mind.  The passing of icons Farrah Fawcett and Michael Jackson have taken precedence.
 
I can remember as a youth begging my parents every week to let me stay up late to watch "Charlie's Angels."  Beautiful women saving the world - was that such a bad thing for a young girl to aspire to?  Farrah showed us her physical beauty and brawn on TV decades ago.  And recently we got to see her again on TV baring her inner beauty and strength as she battled the cancer that eventually took her life.  And so now Farrah is a real life angel forever watching over us.

Michael Jackson.  He, like Farrah, made an impact on me in my youth.  I remember in the early days of MTV and VCR's replaying "Thriller" over and over again in an attempt to learn all the dance moves.  "Don't Stop till You Get Enough" remains one of my all time favorite songs.  Thankfully Michael's chart topping music and amazing dance moves will always be with us, as are the words he, a true humanitarian, gave to us that we can all aspire to: 

We are the world
We are the children
We are the ones who make a brighter day
So let's start giving
There's a choice we're making
We're saving our own lives
It's true we'll make a better day
Just you and me

Michael Jackson... truly, "gone too soon."

Until next time... Wishing You All The Best!

What's new? BlackBerry Logo
Everyone seems crazed these days about social networking and being constantly connected.  In light of that, we are all now carriers of BlackBerry handheld devices at VA Productions!  The boys both carry a BlackBerry Storm and the girls each have a BlackBerry Curve (pink of course!).  We've all been enjoying the constant connectivity.  It's nice to have our email with us all the time!  And besides, there are a lot of neat apps that also make these phones fun toys!

TechSpot TechSpot
Web videos are videos designed for the web.  Ok, that sounds pretty obvious but here are some more details.  We take a video clip and compress it to a small size but clean quality that is perfect for viewing on the web.  Then you take the video and post it on your website!  You can't get much faster or easier distribution than having your video just a click away.
 
So what are some parameters of these web videos?  Well generally the video itself should be pretty simple, to keep the file size down.  it should not have a lot of movement or crazy graphics.  Remember the actual dimensions the video will appear in are pretty small so you wouldn't want any tiny text on the screen that no one can read.  The "fancier" the video, the longer it'll take for people to load and no one likes to wait around to load a video on the web.  So if you want to increase viewership then keep it short and simple.
 
Web videos are most commonly found in the .FLV format (flash video) but can also be Windows Media Video, RealMedia or Quicktime (we can do all of these!).  These videos can be stand alone pieces or they can be extracted parts of a longer video.  It's completely up to you and the possibilities are endless!

If you realize that a web video is exactly what you need, check out the coupon at the bottom of this newsletter.
Tips & Tricks
Now that summer time is officially here a lot of you might want to make some home movies of vacation time spent with your family.  And since we can't be there with you to make your videos professional (trust us, we'd LOVE to be there!) we would at least like to provide a few quick tips to remember:

1.  Lighting is essential.  You will want to try your best to record in a well lit area.  However, if you have a light source behind your shots (like if your subject is in front of a window) you are guaranteed to have a black silhouette of what you are trying to capture.  Keep the light in front of your subject.
2.  Sound is not important to some home movie clips but if it is then you should be monitoring it the best you can with headphones.  These moments sometimes only come along once so if it's important to record the audio then make sure you ARE recording it!  And if you are using the on-camera microphone zoom all the way out and get as close to the source of audio as possible.
3.  It's important to have some padding around the start and end of your shots.  Make each one a little bit longer than you think.  Try to count to 5 as a standard so you know it's long enough, even longer if you are going to edit later.  That way you never have to wonder if you cut the shot off too quickly.
4.  Learn a little about your camera.  It'll benefit you to know your equipment before you want to use it.
5.  If you have a tripod don't be afraid to use it! 
6.  Plan ahead!  Have extra batteries or a means to charge the current one.  If your camera requires tapes or discs or cards, make sure you have enough space or a back-up. 

Happy summer everyone!
 
Staff Stats - Virginia Virginia Picture

Virginia was born in Syracuse, NY to parents Warren and Anne Frederick. 

A proud Air Force Brat to this day, she lived with her family in Germany before her dad retired from the Air Force and they settled back in Pennsylvania, where she grew up with her siblings Topper, Peggy and Joey.

While growing up in the Owen J. Roberts School District, she played the trumpet in the various bands, acted in plays and musicals, was active in student government and Girl Scouts, and loved to do gymnastics and twirl the baton.   She was also Drum Major for 4 years in Junior High and High School, which if you catch her at a RSO symphony performance, you will probably see her subtly conducting the orchestra from her seat!

Following high school, Virginia spent a life changing year in the Philippines as a Rotary Youth Exchange Student.    Ironically today, she is the President of the Rotary Club of Reading, for a 2nd term.

While attending West Chester University as a Speech Communications Major, she thought she wanted to follow in the footsteps of Barbara Walters.  But after being exposed to the behind the scenes elements of television, was hooked on the technical, and ultimately the creative, end of video production.  As a young entrepreneur she started her first company, "Memories in Motion."  While college friends spent their Saturday's at football games, Virginia was off shooting weddings, and other "live" productions.  She also worked for a professional production company in the area, CCI Communications.  Ultimately, Virginia changed her major to Liberal Studies with minors in Speech Communications and Instructional Media.  She made the conscious decision not to transfer to the RTF program at Temple, but to keep gaining experience hands-on locally.
 
Following graduation, Virginia continued at CCI, primarily as a Producer, but she kept her hands in shooting and editing as well.  In 1993, Virginia and Craig married, bought their first house and Virginia left CCI.  After this tumultuous year, in 1994 through the urging of her past clients, Virginia started VA Productions.  And just to clarify, the VA comes from her name Virginia, not Veteran's Administration or other such things as have been inquired about in the past, and Craig chose the corporate color, teal.

Virginia is thankful to her longtime and new clients alike, who today she is happy to call her friends. 

She is grateful to her employees Troy and Nicole along with "the moms," VA's vendors and freelancers and especially Craig for all the support they have given to make VA Productions a success these past 15 years.
 
Meet...Lasting Image! LI logo
Lasting Image is a VA Productions preferred vendor of promotional products and apparel.  They are located in Sinking Spring, PA.  We have been working with Adrian at Lasting Image for several years.  No matter what your needs (promotional, embroidery, screen printing, graphics & more!) they are there to help you market yourself to your customer base.  "Whatever it takes," as they like to say!

Stories from the Trenches
This segment was designed to tell the tales of the past 20 years or so, but really it was created to let Craig and others tell the "stories" to ALL so that Virginia doesn't have to hear them ever again.
 
This story is from a production with KPMG in California where Craig was the floor manager.  This was a union facility, meaning that certain positions on the technical crew needed to be run by the local union labor as contracted by the hotel. 

(We recommend to our clients to read and understand all facility stipulations and costs BEFORE signing contracts.  We are glad to assist anyone with questions about this process and understanding what you really need and what is suggested.  Also, please note that Craig and Troy are both card carrying members of I.A.T.S.E. local 97, the International Alliance of Technical and Stage Employees.)
 
Well back to the story, Craig was introduced to the "local union crew" who were responsible for the operation of the in-house audio system.  The audio guy, while very cordial mind you, was your typical laid back Southern California dude.  The crew was all on intercom headsets so that Craig, as floor manager and audio assist, could call the cues for the microphones as needed.
 
So, Craig was calling the show, but the audio operator was not keeping up with his requests and eventually got behind and had to be repeatedly reminded of his cues.  After several missed cues Craig called to the audio operator and said "Come on! You have to keep up!"  The operator responded in his calm laid back style "Dude, this ain't my first rodeo" to which Craig shot back "THERE'S THE PROBLEM! This isn't a RODEO!"   
 
So remember, "Sometimes corporate staging events might seem like a CIRCUS but it's never a RODEO!"
 
Issue 1
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This Month
Did You Know?
DYK

This year the UPC (Universal Product Code) celebrates its 35th anniversary!  On June 26, 1974 the first UPC was scanned at a Marsh grocery store in Troy, Ohio.

 
A Helping Hand

JA

VA Productions has been a supporter of Junior Achievement for many years.  As quoted from their website:

Junior Achievement uses hands-on experiences to help young people understand the business
of life.

In partnership with business and educators, Junior Achievement brings the real world to students, opening their minds to their potential and preparing them for the workplace.

You can support JA by doing something as simple as buying pizza from Papa John's!  For more information contact JA or visit their website by clicking HERE.

This Month...
This Month
July 4 - Independence Day
July 26 - Schuylkill County Fair opens
July 26 - Music in Centre Park begins

For more events visit:
Greater Reading Convention & Visitors Bureau

VA Productions, Inc
610-777-3636
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Offer Expires: Must be contracted by July 31, 2009                             Click here if interested