Notes from Virginia
Greetings!
I hope you had as great of a 4th of July weekend
as I did. I had planned to write about social
networking in this first issue, but in light of recent events, I changed my
mind. The passing of icons Farrah
Fawcett and Michael Jackson have taken precedence.
I can remember as a youth begging my parents every week to
let me stay up late to watch "Charlie's Angels." Beautiful women saving the world - was that
such a bad thing for a young girl to aspire to?
Farrah showed us her physical beauty and brawn on TV decades ago. And recently we got to see her again on TV
baring her inner beauty and strength as she battled the cancer that
eventually took her life. And so now Farrah
is a real life angel forever watching over us.
Michael Jackson. He,
like Farrah, made an impact on me in my youth.
I remember in the early days of MTV and VCR's replaying "Thriller" over
and over again in an attempt to learn all the dance moves. "Don't Stop till You Get Enough" remains one
of my all time favorite songs. Thankfully
Michael's chart topping music and amazing dance moves will always be with us, as
are the words he, a true humanitarian, gave to us that we can all aspire to:
We are the world
We are the children
We are the ones who make a brighter day
So let's start giving
There's a choice we're making
We're saving our own lives
It's true we'll make a better day
Just you and me
Michael Jackson... truly, "gone too soon."
Until next time... Wishing
You All The Best!
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What's new?  Everyone seems crazed these days about social networking and being constantly connected. In light of that, we are all now carriers of BlackBerry handheld devices at VA Productions! The boys both carry a BlackBerry Storm and the girls each have a BlackBerry Curve (pink of course!). We've all been enjoying the constant connectivity. It's nice to have our email with us all the time! And besides, there are a lot of neat apps that also make these phones fun toys!
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TechSpot 
Web videos are videos designed for the web. Ok, that sounds pretty obvious but here are
some more details. We take a video clip
and compress it to a small size but clean quality that is perfect for viewing
on the web. Then you take the video and
post it on your website! You can't get
much faster or easier distribution than having your video just a click away.
So what are some parameters of these web videos? Well generally the video itself should be
pretty simple, to keep the file size down. it should not have
a lot of movement or crazy graphics.
Remember the actual dimensions the video will appear in are pretty small
so you wouldn't want any tiny text on the screen that no one can read. The "fancier" the video, the longer it'll
take for people to load and no one likes to wait around to load a video on the
web. So if you want to increase
viewership then keep it short and simple.
Web videos are most commonly found in the .FLV format (flash video) but
can also be Windows Media Video, RealMedia or Quicktime (we can do all of these!). These videos can be stand alone pieces or
they can be extracted parts of a longer video.
It's completely up to you and the possibilities are endless!
If you realize that a web video is exactly what you need, check out the coupon at the bottom of this newsletter.
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Tips & Tricks Now that summer time is officially here a lot of you might want to make some home movies of vacation time spent with your family. And since we can't be there with you to make your videos professional (trust us, we'd LOVE to be there!) we would at least like to provide a few quick tips to remember:
1. Lighting is essential. You will want to try your best to record in a well lit area. However, if you have a light source behind your shots (like if your subject is in front of a window) you are guaranteed to have a black silhouette of what you are trying to capture. Keep the light in front of your subject. 2. Sound is not important to some home movie clips but if it is then you should be monitoring it the best you can with headphones. These moments sometimes only come along once so if it's important to record the audio then make sure you ARE recording it! And if you are using the on-camera microphone zoom all the way out and get as close to the source of audio as possible. 3. It's important to have some padding around the start and end of your shots. Make each one a little bit longer than you think. Try to count to 5 as a standard so you know it's long enough, even longer if you are going to edit later. That way you never have to wonder if you cut the shot off too quickly. 4. Learn a little about your camera. It'll benefit you to know your equipment before you want to use it. 5. If you have a tripod don't be afraid to use it! 6. Plan ahead! Have extra batteries or a means to charge the current one. If your camera requires tapes or discs or cards, make sure you have enough space or a back-up.
Happy summer everyone!
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Staff Stats - Virginia
Virginia was born in Syracuse, NY to parents Warren and Anne
Frederick.
A proud Air Force Brat to this day, she lived with her
family in Germany before her dad retired from the Air Force and they settled
back in Pennsylvania, where she grew up with her siblings Topper, Peggy and
Joey.
While growing up in the Owen J. Roberts School District, she
played the trumpet in the various bands, acted in plays and musicals, was
active in student government and Girl Scouts, and loved to do gymnastics and
twirl the baton. She was also Drum
Major for 4 years in Junior High and High School, which if you catch her at a
RSO symphony performance, you will probably see her subtly conducting the
orchestra from her seat!
Following high school, Virginia spent a life changing year
in the Philippines as a Rotary Youth Exchange Student. Ironically
today, she is the President of the Rotary Club of Reading, for a 2nd
term.
While attending West Chester University as a Speech
Communications Major, she thought she wanted to follow in the footsteps of
Barbara Walters. But after being exposed
to the behind the scenes elements of television, was hooked on the technical,
and ultimately the creative, end of video production. As a young entrepreneur she started her first
company, "Memories in Motion." While college
friends spent their Saturday's at football games, Virginia was off shooting
weddings, and other "live" productions.
She also worked for a professional production company in the area, CCI
Communications. Ultimately, Virginia
changed her major to Liberal Studies with minors in Speech Communications and
Instructional Media. She made the
conscious decision not to transfer to the RTF program at Temple, but to keep
gaining experience hands-on locally.
Following graduation, Virginia continued at CCI, primarily
as a Producer, but she kept her hands in shooting and editing as well. In 1993, Virginia and Craig married, bought
their first house and Virginia left CCI.
After this tumultuous year, in 1994 through the urging of her past
clients, Virginia started VA Productions.
And just to clarify, the VA comes from her name Virginia, not Veteran's
Administration or other such things as have been inquired about in the past, and Craig chose the corporate color,
teal.
Virginia is thankful to her longtime and new clients alike,
who today she is happy to call her friends.
She is grateful to her employees Troy and Nicole
along with "the moms," VA's vendors and freelancers and especially Craig for
all the support they have given to make VA Productions a success these past 15
years.
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Meet...Lasting Image!  Lasting Image is a VA Productions preferred vendor of promotional products and apparel. They are located in Sinking Spring, PA. We have been working with Adrian at Lasting Image for several years. No matter what your needs (promotional, embroidery, screen printing, graphics & more!) they are there to help you market yourself to your customer base. "Whatever it takes," as they like to say!
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Stories from the Trenches
This segment
was designed to tell the tales of the past 20 years or so, but really it was
created to let Craig and others tell the "stories" to ALL so that Virginia
doesn't have to hear them ever again.
This story is
from a production with KPMG in
California where Craig was the floor manager. This was a union facility, meaning that
certain positions on the technical crew needed to be run by the local union labor
as contracted by the hotel.
(We recommend
to our clients to read and understand all facility stipulations and costs
BEFORE signing contracts. We are glad to
assist anyone with questions about this process and understanding what you
really need and what is suggested. Also, please note
that Craig and Troy are both card carrying members of I.A.T.S.E. local 97, the
International Alliance of Technical and Stage Employees.)
Well back to
the story, Craig was introduced to the "local union crew" who were responsible
for the operation of the in-house
audio system. The audio guy, while very
cordial mind you, was your typical laid back Southern California dude. The crew
was all on intercom headsets so that Craig, as floor manager and audio assist,
could call the cues for the microphones as needed.
So, Craig was
calling the show, but the audio operator was not keeping up with his requests
and eventually got behind and had to be repeatedly reminded of his cues. After several missed cues Craig called to the
audio operator and said "Come on! You have to keep up!" The operator responded in his calm laid back
style "Dude, this ain't my first rodeo" to which Craig shot back "THERE'S THE PROBLEM!
This isn't a RODEO!"
So remember, "Sometimes corporate staging events might
seem like a CIRCUS but it's never a RODEO!"
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July "One Second" Survey
CLICK HERE
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Did You Know?

This year the UPC (Universal Product Code) celebrates its 35th anniversary! On June 26, 1974 the first UPC was scanned at a Marsh grocery store in Troy, Ohio.
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A Helping Hand

VA Productions has been a supporter of Junior Achievement for many years. As quoted from their website:
Junior Achievement uses hands-on experiences to help young people understand the business of life.
In
partnership with business and educators, Junior Achievement brings the
real world to students, opening their minds to their potential and
preparing them for the workplace.
You can support JA by doing something as simple as buying pizza from Papa John's! For more information contact JA or visit their website by clicking HERE.
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This Month...

July 4 - Independence Day July 26 - Schuylkill County Fair opens July 26 - Music in Centre Park begins
For more events visit: Greater Reading Convention & Visitors Bureau
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