We invite you to join us for an insightful LEADERTRENDS event, led by world-renowned digital marketing specialist Jason Baer, examining why social media makes everything about marketing.

7:30 - 8:00 AM: Continental Breakfast & Networking
8:00 - 8:35 AM: Power, Risk & Accountability: Why Social Media Makes Everything About Marketing Keynote presenter Jason Baer discusses how social media is changing the operational side of business and why the real-time Web makes all touchpoints of your business social and marketing-focused.
8:35 - 8:45 AM: Question & Answer with Jason Baer
8:45 - 9:15 AM: Operationalizing Social Media and the Marketing Enterprise  A panel discussion, moderated by Jason Baer, featuring corporate experts currently making the most of their marketing opportunities by employing a social media strategy. Companies represented are MTS, Scripps Health and Bailey Gardiner (more to be announced).
9:15 AM: Adjourn

COST                                                      CLICK HERE TO REGISTER
$20 General Admission                            Deadline to register: Wed., February 17
$15 LEAD San Diego Members

Power has shifted from companies to consumers. The real-time Web offers consumers a platform to influence corporate reputation and profits. Every area of consumer engagement, from advertising to actual purchase to customer service, is now woven into marketing. Since every interaction has the potential for public praise or critique, companies must look to make marketing the central hub of operational ecosystems.