|
|
|
|
|
|
 The Top 10 Reasons to be on Facebook
Everyone tells you that your business should be on Facebook. But you don't understand how it works, how you can measure it and you don't have the time to learn about it, so why bother, right? Well, there are a thousand reasons why you should invest in Facebook marketing, but I'll list the top 10 here for you (based on the list made by Victorino Abrugar, founder of Business Tip):
1. Showcase your product and services: Facebook has over 900 million users, and it is a very user-friendly platform. You can upload photos, videos, or anything to show off your products and/or services.
2. Convenience for your customers: Most, if not all, of your customers probably have a Facebook profile, and while they are online, hanging out with their friends on Facebook, they can also check out your information and interact with you - a great way to boost customer loyalty.
>READ FULL STORY |
 Understanding the Power of Email Marketing Relationships
"Would you mind giving me a ride to the airport?" The answer to this question relies on one very
important factor-who's asking? Your reply to a complete stranger is going to be different than the reply to a long-time friend. It's the nature of the relationship that colors the response and the actions you take. The better the relationship, the more likely you are to say, "Yes!"
The same is true for email marketing. When you allow your email contacts to get to know, like, and trust you, over time you'll find yourself with more relationships that lead to, "Yes." This means repeat customers, great recommendations on review sites, and longtime loyalty. Let's take a look at how to make the most of your email marketing relationships so you can grow your business.
Understanding where email fits in
Many online relationships begin on a social networking site like Facebook or Twitter. Each social network offers its own strengths. And these networks are great because of the social word-of-mouth that happens when you're engaging with your connections.
> DOWNLOAD FULL STORY |
|
 Baby Boomers Present Golden Opportunity
Demographic's spending power holds potential to drive evening-meal traffic
The dinner daypart, after years of traffic declines, is showing signs of growth and represents an opportunity for operators - particularly if they are able to court the huge spending power of the baby boomers, research from The NPD Group said.
Dinner visits were down by 2 percent in 2009 and 3 percent in 2010, but they were up slightly, by 1 percent, in 2011. In 2012, through May, the number of visits was flat, but that's positive compared with the downward/flat trend that the evening meal faced over the past decade, NPD restaurant analyst Bonnie Riggs said.
That promising trend occurred even as many marketers were targeting the buzzed-about Millennial age group, leaving the baby-boomer market - the nation's biggest spenders - underserved and ripe with untapped potential, she said. >READ FULL STORY |
 Tiny Bubbles Make the Beverage
Are you serving an imperfect beverage with your perfect meal? Fountain drinks or draught beer that's overly carbonated or too flat? Those tiny bubbles can make or break a beverage, impacting your restaurant's bottom line, and a customer's experience with the meal and impressions of your establishment.
Beverage Grade vs. Food Grade CO2
The quality of CO2 makes all the difference in fountain drinks and draught beer. Only Beverage Grade CO2 certified by the International Society of Beverage Technologists (ISBT) and the Compressed Gas Association (CGA), should be used to carbonate beverages because it's the highest quality and safest CO2 available. And, ISBT and CGA Certified Beverage Grade CO2 is the only one intended for human consumption. Beverage-grade CO2 provides optimal taste, the best aroma and a consistent quality experience for your customers.
>DOWNLOAD FULL STORY
|
|
|
|
|
At Sysco iCare, we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.
|
|
|
|
|
|
