|
|
|
|
|
|
 4 Places to Find Inpsiration for Content
(When You Don't Know Where to Look)
You're sitting in front of your computer, hands ready to go on the keyboard, and then you freeze.
You know you need to write something to engage your readers, whether it's in your newsletter, your blog, or a post on your Facebook Page but you have absolutely no idea where to begin. It's okay. We all have those moments.
So where can you go for inspiration? Here are four ideas to get you started!
1. Look to others in your industry
One of the best ways to find inspiration is to look at what others in your industry are talking about. Can you offer a different viewpoint or advice on a topic? Maybe you specialize in a certain style of cooking or have a unique culinary background - use that to contribute to the conversation.
You may also want to interview other experts in your industry.
>DOWNLOAD FULL STORY |
 7 Social Media Tools for Restaurants
How restaurants can use top social media sites to boost marketing efforts
Social media has become the focal point in many restaurant marketing efforts, but the battlefield for consumer awareness has become clouded with a growing number of platforms and a limited amount of resources.
Foodservice companies remain intent on getting their message heard, however. In the NRN Restaurant Operators Survey released in January executives said they planned to increase marketing spending this year and that social media would get the lion's share of marketing efforts. About 47 percent of survey respondents said social media was the most important part of their 2012 marketing campaigns.
And consumers are poised to accept marketing messages delivered via social media, according to the National Restaurant Association's 2012 Restaurant Industry Forecast. Released in February, the study revealed that nearly one third of consumers said they would be likely to sign up as a follower on Facebook or Twitter if a restaurant made its specials available on those platforms.
> READ FULL STORY |
|
 Steps for Developing your Business into a Franchise
For the business owner who has decided that franchising is the appropriate path for their business, there is a sequence of steps they could follow in order to achieve this progression in their business. The five steps involved include:
1. Determine the structure of your franchise
2. Create all necessary legal documents to make sure regulations are followed
3. Develop operating manuals covering every detail a franchisee needs to know
4. Put together a marketing model to spread brand recognition
5. Implement sales strategies to sell your franchises
Last month we discussed the options available for determining the structure of your franchise, including individual franchises, multi-unit franchises, and subfranchisors. But again, whichever structure is right for your type of business, the basic principal of franchising remains true; your goal is to saturate a market by giving up total ownership and control of a smaller portion of the market for partial ownership of something larger.
>DOWNLOAD FULL STORY |
 Go with the Flow to Conserve Water
Can you imagine braving these hot summer days without access to a cold glass of water or a dip in the pool? From health and hydration to cleaning and energy, water is an essential element to human life, and is necessary to operate both households and businesses - including restaurants. In fact, restaurants in the U.S. alone use 300 billion gallons of water every year! Still, water is a finite resource that must be sustained; after all, only 3% of the water on earth is fresh. To help conserve our planet's water supply, the Green Restaurant Association (GRA) helps restaurants across the continent use water more efficiently and minimize their overall consumption.
George's at the Cove, a 3 Star Certified Green Restaurant® in La Jolla, CA, has earned over 178 GreenPoints™ from the GRA across the environmental categories of water, energy, food, waste, chemicals, disposables and building materials.
>DOWNLOAD FULL STORY |
|
|
|
|
At Sysco iCare, we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.
|
|
|
|
|
|
