|
|
|
|
|
|
 How Are You Responding to Feedback from your Facebook Fans?
To respond ... or not to respond?
With apologies to William Shakespeare, if you have a Facebook Page, then that is the question. But it's really not a question. You should respond to feedback shared on Facebook. After all, if someone were to call you up or walk into your restaurant to tell you how much she enjoyed her meal or how pleasant her server was, you'd reply, right?
So why should you treat Facebook comments any differently? In short, because you can. Facebook gives you the opportunity to respond differently to some kinds of feedback than you do to others.
Let's take a look at when you want to respond and when it's less important:
When to respond
1. When people are happy. If someone posts to your Timeline how much he or she loves you, your restaurant, your menu, or your service, then by all means reply with a "thank you" message. In fact, make it a rule to always acknowledge positive feedback. Better yet, ask a follow-up question (Did you try any of our new specials? Who was your waiter or waitress?) so the person comes back and tells you more good things.
>DOWNLOAD FULL STORY |
 The Do's and Don'ts of Mobile Marketing for Restaurants
Smartphones are becoming increasingly popular, and more traffic to your website is coming from these mobile devices. It's extremely important to keep up with the ways your customers are acquiring their information so you don't get lost in the shuffle. Here are some of the best (and worst) ways to implement those necessary mobile marketing strategies for your restaurant.
Do:
Create a Separate Mobile Website from your Desktop Website
There are currently more than one million Smartphone users in America and 30 percent of all the traffic to your website will be from a mobile device. Every single one of these users wants to easily view your website from their mobile devices. The best mobile websites have quick loading speeds, large text, important information that is easy-to-find, images optimized for mobile devices and mobile-friendly features like click-to-call.
> READ FULL STORY |
|
 Facebook Timeline Design: Setting up all your Pictures
After creating and uploading a nice cover picture for your business page (see the article "Facebook Timeline Design: how to make your page look nice" to learn step by step), you should work on your profile picture. The Profile Picture is how users identify your post in the middle of all the other posts they get, so you need to make sure your profile photo is easy to remember and related to your business.
The best picture for your profile would be your logo. If you don't have one, choose a nice font and just write your business name. Also, when choosing a profile picture, take into consideration the Thumbnail, which is the name of the tiny picture that Facebook uses around the website and also the one that will appear in your fans' newsfeed. It is important to consider your thumbnail because if your customers don't know who is posting, they won't interact with you.
>READ FULL STORY |
 Creating a Franchiseable Business
Franchising as defined by the Federal Trade Commission is:
A method of doing business by which the franchisee is granted the right to engage in the business of offering, selling or distributing goods or services under a marketing plan or system prescribed in substantial part by a franchisor and which is substantially associated with the franchisor's trademark, name, logo or advertising.
In the ideal situation, the decision to look at franchising as an expansion alternative comes when you find yourself at a crossroads. The business is successful, making money and ready to grow bigger. Should you take the plunge and risk losses-even the loss of the business itself-or advance carefully and perhaps miss the opportunity of a lifetime?
>DOWNLOAD FULL STORY |
|
|
|
|
At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
|
|
|
|
|
|
