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 How to get More Results from your Facebook Page
Have you been posting to your Facebook Page hoping something good happens?
Unfortunately, hope isn't much of a strategy. But don't worry, you're not alone. And the good news is there are proven tactics that can help you get what you really want from your investment in Facebook marketing: More fans, more shares, and more business.
So how do you get real results? For starters, you need to focus on two things:
1. Providing a reason for users to "Like" your Facebook Page
2. Providing great content that gets fans to Like, comment on, and ultimately share your posts
Let's take a look at both.
First impressions matter
Facebook users like to "Like" businesses and organizations on Facebook. Customers and prospects will Like your Page too if you ask them to - just give them a good reason to become a fan, such as a free appetizer or dessert.
Fact: Customers and prospects will Like you on Facebook if you present your brand well. Remember, first impressions matter.
>DOWNLOAD FULL STORY |
 A Look at Today's Consumer
NRA report outlines consumers' economic attitudes, spending plans, top restaurant preferences
In an economic climate that remains challenging, restaurant operators must understand what motivates consumers to select one restaurant over another, according to the National Restaurant Association's 2012 Restaurant Industry Forecast, released earlier this week.
The report, which projected that restaurant industry sales will reach a record high of $632 billion in 2012, offers insight into the minds of consumers, their financial situation and spending patterns following a year when many consumers didn't feel the economy improved at all.
A survey in December 2011 found that 92 percent of adults described the current state of the economy as either "fair" or "poor," the same assessment given at the end of 2010.
> READ FULL STORY |
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 Top Growth Opportunities for Restaurants
NPD report shows healthful menu options, demands from growing, diverse consumer groups will drive industry.
Shifting consumer preferences for more healthful menu choices and changing demographics will shape the restaurant industry's growth in the year ahead, according to a new report from The NPD Group.
Consumer demand for meals and snacks prepared at restaurants is expected to rise slightly above 2011 levels in the coming year, and restaurants likely will feel the need to improve the health perceptions of their food. Restaurants also may look to ratchet up flavor profiles for customers in booming segments of the population, the report found.
"We're forecasting a continued slow recovery for the restaurant industry in 2012," Bonnie Riggs, the NPD Group's foodservice industry analyst, said in a statement. "Still, there will be pockets of real growth, behaviors supporting traffic that will outpace overall demand.
>READ FULL STORY |
 Restaurants Turn to Travelzoo to Attract Diners
Michelin star winners and restaurants by celebrity chefs such as Rick Bayless, Michelle Bernstein, Emeril Lagasse, Ken Oringer, Gordon Ramsay, Kerry Simon and Marco Pierre White have turned to Travelzoo to attract 450,000 new diners in the past six months.
These venues participated in Travelzoo's new Local Deals format, where Travelzoo recommends outstanding local experiences to Travelzoo subscribers. For example, Travelzoo recently recommended to its Los Angeles subscribers an $89 luxury five-course dinner for two at Catch Restaurant inside the Hotel Casa del Mar in Santa Monica, a Leading Hotel of the World. "We enjoy having many more guests, which ultimately leads to a more successful restaurant," said Scott Evans, Vice President, Sales & Marketing for ETC Hotels and owner and operator of Catch Restaurant.
>READ FULL STORY |
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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