Updated Logo 2011

www.syscoicare.comJune 2011
IN THIS ISSUE
Position Your Business for Summer Success
Let Energy Savings Help You Get Cooking This Summer
Taking Advantage of the Outdoors
When it Comes to Service, Do Sweat the Small Stuff

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Position Your Business for Summer Success

 

  

With spring nearing its end, it's time to look ahead to warm summer days and the opportunity to increase your seasonal business. By starting your summer marketing campaign early and focusing on what makes your business unique, you can build current customer loyalty and position your business to attract new customers all summer long. Constant Contact shares proven marketing tips to help you attract more customers this summer.

 

No Time Like the Present

 

The lazy days of summer don't exist in the food service business. And they certainly don't exist in marketing, either. Whether you're trying to reach local residents on a relaxed summer schedule or tourists on the go, it's up to you to market your business effectively if you hope to stay close to your regulars and bring in new diners during this unpredictable season. Starting your summer marketing campaign while spring is on the rise will help you breeze through the dog days of summer.

 

 

 

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Let Energy Savings Help You Get Cooking This Summer

 

Restaurants of all shapes and sizes are constantly trying to manage their overhead costs. It isn't just about procuring food at smart price points, but other costs, such as gas to run kitchens and electricity to keep the lights and air conditioner running need to be wrangled too. If the roller coaster of gas prices at the pump is any indication, most businesses are on a wild ride trying to manage their monthly energy bills.

Most owner/operators do not realize that there are many ways to lower their energy bills. Every day, we talk to small and mid-sized businesses about ways to control their energy costs. We can take a look at all consumption sources, energy usage and the rate structure for each establishment and look for opportunities to control costs.

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Taking Advantage of the Outdoors  
   
Restaurants are continually looking for new ways to expand while minimizing costs.  As restaurants explore these new avenues of growth, many are offering their food services at festivals, sporting events and other outdoor settings.  With summer weather upon us, patio seating is also a popular option at many places and attracts those looking to enjoy a pleasant evening outside while visiting their favorite restaurant. 

 

These added locations are an excellent way to introduce your food and name to new diners and encourage them to visit your restaurant.  One of the challenges to outdoor service is the ability to offer merchant processing.  Many customers still want the option to pay by credit or debit card in these settings that typically do not have electrical capability.  A very cost effective option is available by using your smart phone as a terminal. 

 

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When it Comes to Service, Do Sweat the Small Stuff

 

Summertime is a busy time for a majority of restaurant operators in North America. And there's no better way to "make hay while the sun shines" than to have your service sharp and hospitality sparkling for the expected uptick in patronage. Better service makes for happier customers. Happier customers buy more. And while your food and beverage quality is paramount, the fact remains that good service can save a bad meal, but a good meal cannot save bad service. So since you're busy with a million other things, here's a list of 33 best practices and creative ways to sharpen the service saw. Read 'em and reap:

 

1. Make a list of your top five customer complaints. Eliminate them.

2. Make a list of your top five customer expectations. Exceed them.

3. Determine who you think consistently delivers the best service in our industry. Study  how they do it. Do it better. Size doesn't matter.

4. Presence is key in service giving. Be here, now, for every customer.

5. Don't make promises you can't keep - whether to your customers or your team - and keep the promises you do make.

 

     

At Sysco iCare , we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.