How is a permission-based email list like a vegetable garden? You want both to grow in size and continue providing sustenance. And, like a vegtable garden, a growing email list needs some care and maintenance along the way to ensure healthy growth continues. Giving a little TLC to your newsletter subscriber list also helps reinforce that you're continuing to send relevant information to each of your diners and prospects.

 Here are three surefire ways for maintaining a healthy email list:

1. Segment your list

When you have a larger list and send everything to everyone, you're basically doing what some in the marketing business call "spraying and praying." You're playing a numbers game and hoping that more people will open your establishment's messages. In reality, creating smaller, targeted lists gets you better results. Letting subscribers choose which list they want to be on allows them to tell you what they want to hear, and it means you can send more relevant emails to those who want to receive them