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 Gauging Success: Meeting Goals and Attendee Expectations Defines Success
When it comes to measuring and gauging an event's success, it's not only about the number of tables filled or dollars raised. While those are natural success factors, there are two points of view to consider before claiming the win: Were your goals met and did your attendees receive what they were seeking from the event?
The main goal of your event is easy to define, as it's the reason you're having the event in the first place:
■ Get new people into your restaurant
■ Host special events in partnership with other local businesses
to build awareness
■ To raise money for a great cause
These goals will be outlined when you plan your event; it's just a matter of keeping them in mind as the event is happening and during post-event feedback.
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 Your Business Needs to Throw a Party Everyday
It just so happens that the topic this month is how to throw a party. So, my question to you is, do you know how to throw a party? When is the last time you threw a party? I know what you are thinking right now, "Boris is a nut, and I haven't the slightest idea what he's getting at."
Well, I don't blame you. But when it comes to marketing I'm here to tell you that throwing a party has everything to do with your business being successful with online marketing. From email to social media, it's like throwing a party.
First off, we need to invite people to our party. If you ever have thrown a party and nobody showed up, then you need to read this article twice. But I think we all have had success with a decent crowd.
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 Square Deals
If marketing and advertising typically are intended to build relationships between businesses and consumers, then quick response code technology can heighten the engagement of both parties, according to some restaurateurs.
Developed and first popularized years ago in Japan, QR codes, or square bar code-like images, increasingly are being used for marketing in America. Consumers with camera-equipped smart phones can download free software, such as NeoReader, to scan QR codes for instant access to information, such as product details and business card data, or a quick trip to an Internet website with specialized content.
Edina, Minn.-based Parasole Restaurant Holdings, operator of 12 restaurants built around 10 concepts, is one of a growing number of restaurant companies testing QR codes. Parasole last month employed a giant QR code on a billboard to draw smart phone users to an introductory Web video for the ambitious and racy "Lord of the Hot Zones" marketing campaign at Chino Latino in Minneapolis.
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How "Greening" Your Business Helps Productivity and Morale
In a May 2010 survey of 500 consumers, 78% of respondents said that if the business at which they worked became a Certified Green Restaurant®, they would be more excited to work there. And it's no surprise; when employees feel that their employer cares about their personal wellbeing and the wellbeing of the community, it fosters a strong, team atmosphere that may not be present otherwise.
Restaurants seek Certification from the GRA for many reasons. Some want to cut costs, others purely wish to conserve resources and protect the environment. But some restaurants turn to the GRA for another reason: A way to motivate their staff and connect with their community. Certified Green Restaurants® often report an increase in their employee's productivity and morale after their Certification; here's how several Certified Green Restaurants® used their Certification and their sustainable practices to foster a higher sense of productivity and purpose in their staff.
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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