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 Promoting Your Restaurants Holiday Events
Now that autumn is in full swing, planning for your restaurant's holiday fundraiser, open house, or other special event is probably well underway. Most of these events will likely occur in that hectic stretch between Thanksgiving and Christmas, so the time is right to start promoting your events and driving registrations sooner than later. For those who use Constant Contact, the combination of Event Marketing, email, and social media is a perfect mix for spreading the word about your event to
prospective attendees.
Targeting key customers and attendees
Whether your event is public or private, you should start by sending out a "Save the Date" email to your most coveted attendees, be they members of your frequent diner club or just on your email list. A simple postcard email with the date, time, and location will suffice. Everyone's overscheduled, particularly around the holidays, so get your event on people's radar sooner rather than later.
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 Instant Gratification
Applebee's Neighborhood Grill & Bar has become the latest casual-dining operator to join the increasingly popular virtual gift card game. At the same time, the Overland Park, Kan.-based chain upped the ante by making the service available from its Facebook fan page and its website.
Bridget Moen, senior brand manager for gift cards at Applebee's Services Inc., said the "exciting and innovative" nature of virtual gift cards and her chain's Facebook interface aided in the rollout.
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The Best Holiday Gift You can Offer Your Business
With the festive season fast approaching, offer your customers a perfect and easy gift solution: gift cards at their favorite restaurant! It's often said that 80% of your revenues come from 20% of your best customers, so why not offer these customers an easy solution for gifts during the holiday season ? They will promote your business to friends and family while creating buzz through word-of-mouth about your restaurant, providing you with free advertising ; who doesn't like that ? Now that we have your attention, let us show you how Gift Cards can benefit your restaurant during the holiday season.
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Green Decor 
For many restaurateurs, the ambiance within a restaurant is just as important as the quality of service or the food on the plate. Furnishings, lighting fixtures, and photos can tell stories about family dreams, culinary inspiration, and owner philosophy. But, for our Certified Green Restaurants®, décor also offers an opportunity to communicate a commitment to sustainable practices.
Restaurants seeking Certification with the GRA earn points in seven environmental categories: Energy, Water Efficiency, Sustainable Food, Disposables, Waste Reduction & Recycling, Chemicals & Pollution Reduction, and Sustainable Furnishings & Building Materials. For some of our Certified Green Restaurants®, the latter category means recycled denim insulation or sustainable flooring options, but for many, it means finding unique ways to decorate their space.
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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