 How to Cut Expenses and Grow Sales
Which approach do you suppose would cost the least-and-have the highest probability of filling a table at your restaurant today?
Finding, convincing, and motivating a total stranger who's never even heard of you? Or reaching out to a current customer who dines there on a regular basis?
Pretty obvious-right? Funny then, that chasing after the "new" customer with suicidal discounts... using expensive mass-media, that only generates temporary bursts of "junk traffic" - from low-end bargain hunters who only respond to the lowest price... has become the default marketing strategy of the restaurant industry... Let's look at two scenarios:
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 Restaurants Should Get Social
Use social media marketing to spread the word about your establishment
For restaurants, exposure to regular and prospective diners is critical to success and sustainability. Social media marketing is a great way to gain that much needed visibility at virtually no cost. The biggest hurdles for many restaurateurs are figuring out which social networks are right for them, getting started, and then maintaining their presence on a regular basis.
Picking the right social networks
With a seemingly endless array of social networks to choose from, it can be a little dizzying trying to determine which one, or combination, is right for your restaurant. Given their size, it's best to start the investigation with Facebook, Twitter, and LinkedIn.
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Energy Efficiency in Restaurants
Going green and keeping energy costs down are two of the most popular changes that restaurant owners wish to achieve in their buildings. Any short-term costs involved in upgrading or replacing items in your restaurant are outweighed by the long-term benefits derived from making your restaurant green. Some simple things you can do that will not only help the environment, but also will save you money are:
1. Turn down the A/C, or let it run on the "energy saving" setting.
2. Recycle all appropriate products.
3. Check your sinks, toilets, etc. for leaking water.
4. Install flow restrictors on your sink faucets.
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