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Does Your Marketing Adapt?
Survival is a must in the restaurant world and stubbornness is no excuse. To survive, you must adapt to your business environment and recognize that change is a constant.
Restaurants that strive year after year identify change quickly and accept it as a normal course of business. By acquainting yourself with new consumer preferences (and they change a lot), buying habits and trends, you are able to create better planning for your business.
We see restaurants over the years close their doors and wonder why people stopped buying from them, only to notice that their store wasn't updated, products were not trendy or their management didn't fit in today's ways of managing the ever independent millennial generation.
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 Turning Casual Connections into Passionate Customers
The instinct to reach for the "no-cost" marketing option during times of economic stress like these is always tempting. Today, the temptation is especially strong given the range of online services and social media sites available for little to no cost. However, it's important to not get caught in a false choice - never are these options a substitute for effectively using email marketing. However, savvy food service operators will realize how much more bang they can get for their marketing buck by using email marketing and social media marketing together. The two reinforce each other perfectly and can help build deeper relationships with your most passionate customers.
Email for Depth, Social Media for Reach
Email marketing's fundamental strength is its ability to help build deep relationships with customers through regular contact. Social media's greatest asset is its incredible reach across wide networks and the virality with which simple messages can be passed from audience to audience. Together, the depth of email and the reach of social media are one of the most potent marketing weapons in the small business arsenal.
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 Making Sense of PCI Compliance
If you are a restaurant that processes credit cards, then you are probably already well aware of PCI compliance, but you may not be sure how it affects you. While there may be many financial, regulatory, business, or economic reasons standing in the way of PCI compliance, the one simple and undeniable reason is that the compliance process can be cumbersome and even confusing. Many of the small to mid-size restaurants are not only unsure what is required to validate compliance, but more importantly, many are unsure of its value to their establishment. Following is a Q&A to help you better understand PCI Compliance.
What is the PCI DSS?
The PCI DSS (Payment Card Industry - Data Security Standards) is a set of comprehensive requirements for enhancing payment account data security. It was developed by the founding payment brands of the PCI Security Standards Council (American Express, Discover Financial Services, JCB, MasterCard Worldwide and Visa International), to help facilitate the adoption of consistent data security measures
globally. The PCI DSS includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures intended to proactively protect customer account data.
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Speaking the Language of Green
In the last 18 months, hundreds of new "green" products have sprung up in the consumer and retail markets. Many of these products are innovative and are environmentally beneficial, which is great. But, lots of them are branded with words that might not make much sense, and in some cases, can be misleading.
Green-Speak: We've all heard the term "sustainable" more than a handful of times in the last few years. It's one of the common green buzzwords that is brought up in meetings each week, yet there are still a number of people who have no idea what it means. It's okay if you're one of those people - to be fair, there have been so many words added to the green lexicon in the last few months that it would be hard for anyone to keep up!
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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