SYSCO iCare
www.syscoicare.comJune 2010
IN THIS ISSUE
Use Loyalty Marketing to Increase Guest Frequency
Let's Make a Deal: Tips for Marketing Special Offers & Promotions
Setting a New Green Standard
Repeat Food For Thought
 
QUICK LINKS
 
 
Use Loyalty Marketing to Increase 
Guest 
Frequency 

The daily effort to draw patrons into your restaurant can be stressful. You want to bring in new customers, but you also know the importance of holding onto existing ones. It's no secret that it's cheaper to keep an existing customer than it is to gain a new one, so using loyalty marketing is a key to increasing guest frequency.
 
When you think of loyalty marketing, you probably think of loyalty programs. And that usually brings to mind the frequent customer programs of hotels and airlines. The restaurant industry would seem to be a perfect fit for loyalty programs yet according to the National Restaurant
Association, only one out of three restaurants offers frequent diner programs.
 

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Let's Make a Deal: Tips for Marketing Special Offers & Promotions
 

Everyone loves a bargain. Whether it's a discount or a free item, people love getting a good deal. In the food service business, special offers and promotions are excellent methods for attracting new and repeat business. Constant Contact has developed some helpful marketing tips to ensure your promotions reach your deal-hungry fans and get them to your door.
 
To begin, start at the end
 
First things first - why do you want to run a promotion? What do you hope to gain from your offer? Do you want to increase reservations? Fill a scheduled event? Attract new customers? Marketing promotions are not one-size-fits-all, so it's important to identify your goal and then choose the offer that's best suited to achieving that goal.
 

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Setting a New Green Standard: How to Turn an Environmental Problem into a Sustainable Solution
 

Earlier in 2010, a company seeking advice on how to make their product more environmentally sustainable approached the GRA. That company was Sterno, and we're pleased to announce that SternoGreen, their newly formulated chafing fuel, recently became a GRA Endorsed Product.
 
If you're wondering what's so exciting about this announcement, here are a few of the highlights:
 
  • SternoGreen is the first chafing fuel to earn the GRA's Endorsement
  • Sterno, the world's number one brand in chafing fuels, literally recreated the top selling, famous product that has helped keep food warm for decades
  • Most chafing fuels contain methanol, a toxic ingredient that's added to meet federal regulations for products that contain alcohol 
     

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Repeat Food for Thought 
girls dining 
For the last few years, a few statistics have been popping up again and again.  If you haven't heard about Customer Relationship Management and Retention, you may be a bit behind.  Larger companies around the globe have been spending a lot of money to deploy specific measures to ensure their customers are managed properly, and the communication between them is constant.
 
Since the "hype" of this enterprise strategy has hit across the internet, certain statistics clearly remind us that customer relationships and retention are key to the success of any company, big or small.
 
Customer relationships and repeat business are vital for longevity and we must not ignore it if we are in business for the long haul.  Here are clearer perspectives on these "statistics" so that you may have the insight to move your dollars around to create longer-lasting, repeating, profitable relationships

 
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At Sysco iCare , we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.