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16 Reasons Why Digital Menu Boards Make Good Business Sense
What
if you could make maximum use of your menu boards by targeting advertising
space for breakfast in the morning, lunch at noon, and dinner in the evening? Would better use of your menu boards increase your order
size? If your restaurant is located on a resort, how about using the digital
menu boards to promote specials being offered elsewhere on the property, like
the spa?
Conveying messages to consumers via digital menu boards has
become increasingly practical and cost-effective. The ability to quickly
distribute and measure the effectiveness of those messages becomes even more
valuable as you target and update campaigns by time, location, and demographic.
Digital menu boards allow multiple dynamic promotions to
be displayed in place of single, static images. More importantly, digital
content can be updated quickly and easily in response to marketing data and the
changing needs of your business such as different menu offerings automatically displaying
at different times of the day.
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 10 Tips for Writing Great Emails
Congratulations! You've decided to use email marketing to
communicate with your valued customers. You've signed up with a service provider like Constant Contact, and now
you're ready to start your first newsletter. But there's a problem ... your recent writing experience has been
limited to updating the daily blackboard specials. Don't worry, these 10 tips
from Constant Contact will help you to write compelling emails that your
customers will relish.
1. Know Your Audience - Write your email with your audience in mind.
Yes, they're your customers, but are they frequent diners? Do they have young
children? Do they live or work nearby? Be sure you learn as much as you can about the different segments within your
subscriber base and tailor your email to their specific needs and interests.
2. Be Clear and Concise - This can't be emphasized enough. Stick
to simple words, short phrases, and paragraphs consisting of one to three short
sentences. Your recipients should not have to dig through lengthy text for your
offer. Nor should you feel a need to fill up every ounce of available white
space. In fact, a little white space improves readability. Try reading each
sentence for words that can be eliminated. You will be surprised by how many
you find and how much cleaner your writing will be when you trim the fat.
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 How to Improve Inventory Management to Boost The Bottom Line
Managing the inventory in a restaurant environment
remains an important challenge. Food cost is the single biggest cost in many
restaurants and it's also the most volatile operating expense. The fact remains
that most restaurants lose money, and in many cases "lots" of money due to poor
food handling practices and controls.
You have to always keep an eye on several aspects of your
inventory, such as the freshness of the food to limit the amount of waste,
accuracy in quantities of foods ordered to make sure you won't be missing any
key ingredients, balancing walk-in space, verify food prices, etc; These are
just a few examples of what can go wrong with regards to your inventory
control. This, in the end, can make you look bad in front of your customers if
a proper inventory management system is not implemented.
An effective Inventory Management System provides plenty
of remarkable benefits for a Restaurant: Reduce the inventory waste, simplify
order management, increase profit margins, comprehensive reporting, to just to
name a few.
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Waste Not, Reduce A Lot
Tools and Tips from the Green Restaurant Association
It's not in our nature to be
wasteful. When we waste, we don't often realize we're doing it, or we don't
realize that there's another option. Waste is created when we no longer need or
want something. Simple habit and behavior changes can help us waste less, and
send the message to employees and customers that we value what we have, and
that we're concerned with where it will end up.
The Green Restaurant Association
is committed to helping restaurants find solutions that that will reduce their
environmental impact. We have 19 years of research under our belts regarding
how restaurants operate, and how we can help them operate more efficiently,
while improving their environmental impact at the same time. There are dozens
of ways a restaurant can reduce waste, many of which offer cost saving
benefits, as well:
Set up
a composting program for food waste. Remember, composting is simply
another way to sort your waste. This will save on your trash hauling bills
and significantly reduce your environmental impact.
For
take-out restaurants: ask customers if they want utensils, napkins, and
condiments, rather than stocking the to-go bag with handfuls of each item.
This will significantly cut back on the amount of disposable items you
have to purchase, and will reduce the excess waste going out of the
restaurant.
> DOWNLOAD FULL STORY
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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