SYSCO iCare
www.syscoicare.com June 2009 
IN THIS ISSUE
Is It Time to Lock in the Price of Power?
5 Steps to a Great Online Survey
If You Build It (Green), They Will Come
The Worst 4-Letter Word
 
QUICK LINKS



Is It Time to Lock in the Price of Power? 

The average restaurant consumes over 200,000 kilowatt hours (kWh) annually, which would have amounted to an expenditure of around $25,000 in 2008. 
 
This number takes on added significance in light of the unprecedented rise in energy prices and volatility over the past eight months. 
 
More than half the states in the U.S. still have regulated power prices, where energy consumers have no choice of supplier.  But for those restaurants in states with energy choice, the current energy market provides a real opportunity to lock in savings on a key cost element. For a single restaurant location, the savings can easily amount to $500 to $600/month--money that flows directly to the bottom line, but only if the savings are locked in.

Competitive Markets

 
 
 
 
 
Online Survey5 Steps to a Great Online Survey 
 
Want to know what will make your customers' mouths water? Ask them!
 
As any restaurant owner understands, knowing what your customers want is a critical part of your business success. But not all customers are willing to tell you exactly what they want or don't want, or what they like or don't like. In fact, research shows that only 4 percent of unhappy customers proactively complain. So, how do you find out what your customers want? Ask them, of course.

Online surveys are an easy, affordable way to help you start a worthwhile dialogue with your customers, because they capture feedback customers might not otherwise be comfortable sharing and help you meet their needs better than ever before.

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If You Build It (Green), They Will Come:
Tools and Tips from the Green Restaurant Association
 
Green Grass Green building materials aren't just for start-up restaurants. Any restaurant can update its look, and add new green design elements to its scheme...it just takes a little creativity and the right resources.
 
At the core of the green movement is the mantra "reduce, reuse, recycle." In green design this is first and foremost. Opportunity is hiding behind every old table and used bar stool. When it's necessary to purchase new materials, like paint, or equipment, keep key factors in mind like sourcing non-toxic products and energy efficient equipment that will run for years and provide a solid return on investment.
 
When it comes to designing your start-up, or re-vamping your existing space, remember that salvaged goods are gold! Not only do they add character, charm, and conversation starters, they cost less and can help reduce your environmental impact, too.

Guests
The Worst 4-Letter Word
 
John and Mary were walking out of one of the many casual dining restaurants in their area. The hostess asked them how everything was. They said, "Fine." Guests walk out of restaurants and make either a conscious or an unconscious decision on whether they will return. For John and Mary the service was okay, the food was okay, the music was a little loud, and the ladies room was out of toilet paper. I mean, what can you really expect from restaurants anymore? "Fine" means I don't really want to talk about it, I probably won't come back and I'm not going to recommend your restaurant. Is that "Fine" with you?

Here is a problem that needs attention. Previously, if a guest had a negative experience he or she would generally tell 8-10 people. In today's world with Facebook and Twitter your unsatisfied guests can tell 100,000 potential guests immediately. Yikes!

Here's what you want to hear:
· "The food was delicious!"
· "The service was incredible!"
· "The ambiance was perfect!"
· "I will be back!"

If you aren't hearing these things, but rather "fine," it's time for you to do some digging!

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At Sysco iCare , we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.