SYSCO iCare
www.syscoicare.com May 2009 
IN THIS ISSUE
Making Sense of PCI Compliance
Do's and Don'ts of Pre-Shift Meetings
Speaking the Language of Green
How Email Marketing Helped Finale Desserterie and Bakery Make More Cakes
 
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Making Sense of PCI Compliance 
Woman Paying with Credit Card

If you are a restaurant that processes credit cards, then you are probably already well aware of PCI compliance, but you may not be sure how it affects you. While there may be many financial, regulatory, business, or economic reasons standing in the way of PCI compliance, the one simple and undeniable reason is that the compliance process can be cumbersome and even confusing. Many of the small to mid-size restaurants are not only unsure what is required to validate compliance, but more importantly, many are unsure of its value to their establishment. 

Following is a Q&A to help you better understand PCI Compliance.
 
What is the PCI DSS?
The PCI DSS is a set of comprehensive requirements for enhancing payment account data security. It was developed by the founding payment brands of the PCI Security Standards Council (American Express, Discover Financial Services, JCB, MasterCard Worldwide and Visa International), to help facilitate the adoption of consistent data security measures globally. The PCI DSS includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures intended to proactively protect customer account data.  
 
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Pre-Shift MeetingDo's and Don'ts of Pre-Shift Meetings: 
 
Pre-Shift Meetings improve service and boost sales. So why aren't you doing them? (And doing them right?) 
 
This past 12 months I've conducted over six dozen training seminars for both chain and independent operators in the US, the UK and Asia. Over and over again I'm asked what I consider to be the number one thing that restaurateurs can do to reduce turnover, improve service and increase sales. The answer is simple, but the execution is hard: make preshift meetings mandatory, not optional, every day.
 
No matter what you call them-Alley Rallies, Pre-Meals, QTimes, Pep-Ups, Jumpstarts-the pre-shift meeting is the best tool you have to prep and focus your team on the critical behaviors that will make the shift rewarding for both customer and crew.
 
Having personally conducted a few hundred pre-shift meetings in our own restaurants and having successfully taught a few thousand managers how to do it in theirs, I'd like to share some basic do's and don'ts on how to prepare, stage, and deliver dynamic pre-shift meetings that get results:
 
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Speaking the Language of Green:
Tools and Tips from the Green Restaurant Association
 
Green GlobeIn the last 18 months, hundreds of new "green" products have sprung up in the consumer and retail markets. Many of these products are innovative and are environmentally beneficial, which is great. But, lots of them are branded with words that might not make much sense, and in some cases, can be misleading.
 
Green-Speak:  We've all heard the term  "sustainable" more than a handful of times in the last few years. It's one of the common green buzzwords that is brought up in meetings each week, yet there are still a number of people who have no idea what it means. It's okay if you're one of those people - to be fair, there have been so many words added to the green lexicon in the last few months that it would be hard for anyone to keep up! 
 
How Email Marketing Helped Finale Desserterie & Bakery 
Make More Cakes - and Eat Them Too! 
 
Building a relationship with your diners is the key to repeat customers.Mother and Daughter Fortunately, over the last few years, affordable email technologies like Constant Contact have emerged that have made it possible for restaurateurs to use electronic newsletters as a regular form of communication with patrons. This allows the restaurateur to consistently deliver news and event updates, share recipes, showcase ingredients, and conduct customer communications with a unified look and feel that reflects their restaurant. Done well, this form of marketing can boost the bottom line almost instantaneously - as 85 percent of responses typically happen within 48 hours. Read on to see how one Sysco restaurant has found sweet success with email marketing.
 
Established in July 1998 by Paul Conforti and Kim Moore, Finale set out to make super-premium desserts available to everyone. By Valentine's Day of the following year, Finale had attracted buzz from local and national media as well as a curious customer base. By its 10-year anniversary in 2008, Finale had four locations and, consequently, had created sensational dessert experiences for thousands.

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