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Staying Ahead of the Curve:
How to Thrive During Distressed Economic Times Utilizing Barter
 Do you want to find a way to increase your sales, even during tight times? Do you want to pay your bills, and have more cash left in the register than the month before? Do you want to stay ahead of your competition and find innovative ways to improve your business? The Dolce Group and the Mad Capper Saloon did, and that's why both have turned to a time-tested, yet often overlooked business tool: business to business trading, or as it is more commonly known, barter. Barter or trade is the act of obtaining needed products and services without spending cash. Rather, a restaurant operator would 'pay' for what they need by offering meals at their restaurant. Barter transactions can be done directly between two parties, or far better than that, through established trading communities. In recent years, select trading communities have significantly expanded their reach and potential to help business owners maximize profitability. | |
 Saving Energy:
Adding Energy Efficiency to the Menu
Every business wants to save money. With utility bills seemingly going up every month, reducing your energy use is a good place to start. You may have some ideas on what to do-shut off lights, change how you use equipment and educate your employees on ways to save energy. But, how can you tell if you're making progress?
Your first step in the right direction would be to start with an energy checklist. We have provided one within this article for your use. With this check list, you are able to determine and identify possible energy savings measures you will need to take in order to start saving energy.
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Best Practices in Email Marketing:
How Email Newsletters Can Keep Your Customers Coming Back for More Servings
A monthly email newsletter campaign requires
consistency, commitment, and adherence to a few easy-to-follow "best practices" if each newsletter is to meet certain campaign goals, such as increasing reservations, enhancing customer communications, building loyalty, and driving repeat business.
Two important elements of every newsletter are subject lines and calls-to-action. These often over-looked parts of a newsletter can have a big and direct impact on the success of your campaign. Master these two elements and your email newsletter will become invaluable for your business.
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The Art of the "Power" Shift
A great year is not the result of a great year; it's the result of hundreds of profitable, consecutive great shifts. Owners and operators assess progress by reviewing the monthly P&L but the fact is that your P&L is a history document; it measures revenue and costs in the past.. A P&L is like a box score in tomorrow's paper, but The Shift is where the game is played. No matter what your benchmarks-same store sales, turnover, retention, customer count-it happens (or fails to happen) by the shift, not by the "report."
Many restaurant operators put a lot of time and energy into the next advertising campaign, marketing program, menu design, or two-year-plan, but lack similar enthusiasm for the finesse and strategies necessary to execute the successful shift. The fact is that the Battle for the Future is determined shift by shift, two or three times a day, in the unit level trenches, not in the office. How well your managers direct-or fail to the direct-the experience of both the customer and the crew determines how well we succeed.
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At Sysco iCare , we've done
our homework, so you don't have to. iCare partners are Sysco approved and
uphold the highest service levels, quality standards and performance guarantees
of anyone in the industry.
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