Residential Newsletter Vol 10 May 2009
In This Issue
Massive Radio Campaign
Online Nate Classes
Tax Credits with 14-SEER?
R-22 Phaseout Strategy
Sanyo Training Class
Sanyo Tons of TV
Quick Links
Greetings! 
 

In an effort to jumpstart the cooling season DCNE launched a major marketing campaign to promote available rebates including federal tax credits. Many dealers have done the same, and it looks like the overall effort is really starting to pay-off. Dealers have reported increased leads and some have even reported healthy backlogs. In addition to our marketing efforts, DCNE has also issued a price decrease on select equipment (annoucements should be reaching dealers early next week).

 
As always, thank you for your business

 

Sincerely,
 
Signiture
 Greg Kolligian                    Bill Fiore
 VP of Sales & Marketing      Residential Sales Manager
Cool New England DCNE Launches Massive Radio Campaign 
During the month of May DCNE launched a massive radio campaign to educate consumers on federal tax credits available to them as a result of the economic stimulus package.
 
The campaign included several hundred 60 second radio spots on WBZ, Mix 98.5, WFNQ New Hampshire, WQRC, WFCC and WOCN on Cape Cod. In addition, DCNE sponsored the second round of the Bruins playoffs in an effort to drive consumers to CoolNewEngland.com, and generate leads for our dealers.
 
Both of these marketing efforts were supplemented with a huge Google pay-per-click campaign targeting keywords related to the economic stimulus and federal tax credits.
 
I am excited to report that the traffic to CoolNewEngland.com spiked and many dealers have reported increased leads as a result. This group marketing effort is all part of our Carrier Connection program. To find out more on how to participate contact your territory manager.
Carrier University Nate Classes now Available Online 
Nate Exam Preparation courses are now available online for only $35. The online course is designed for more experienced installers that are looking for a refresher on information they should already know. It is the equivilent of 6 hours of Nate training spread out over 2 weeks of online tutorials.
 
To register for online Nate Classes visit:
 
If you are a beginner or are looking for a more in-depth Nate Training course please contact Howard Pemper (hpemper@dcne.com), to see when the next series of classes begins.
Carrier is also launching a series of online Carrier University classes, which will be announced shortly.
Federal Tax Credits Achieve Federal Tax Credits with a 14-SEER System
Yes, it is possible to achieve the $1500 federal tax credit with a 14 SEER condensing unit and you don't even need a variable speed furnace, thanks to the Carrier SEER Boost Furnace and ADP SEER Boost Coils. To view some example system match-ups visit:
 
 
The DCNE rating calculator has been updated and now includes a new and improved way of selecting equipment. Dealers can now select their type of system and then choose to see all combinations that meet different rebate levels. Check it out today at:
 
R-22 Phaseout Carrier/DCNE R-22 Phaseout Strategy
 As 2010 approaches many manufacturers have begun to take last call for R-22 equipment. Below is Carrier's current R-22 phaseout schedule.
 
Comfort Series R-22 Condensing Units and Heat Pumps (24ACS/25HCS) 
Last order date from the factory was 5/1/09. DCNE still has plenty of Comfort Series units in stock, first come first serve.
 
3-Phase Base Series R-22 Condensing Units and Heat Pumps
Last order date from the factory was 5/1/09. However, Carrier will continue to manufacture the "Dense Grille" version 24ABS3**G00(5,6). DCNE will transition stock.
 
Single Phase Base Series Condensing Units and Heat Pumps
Last Order date from the factory is August 1st. However, DCNE will continue to receive shipments of Base Series R-22 units through the end of the year.
 
Dealers will be allowed to purchase and install R-22 units beyond 2009 provided they are being installed in replacement applications. R-22 units can not be installed in 2010 on new construction.
 
Sanyo Logo Sanyo Technical Training Class - June 10th 
DCNE will be hosting a free Sanyo technical training class on June 10th starting at 6:00pm in our Malden auditorium. Please contact Howard Pemper (781-322-8800 x3365 hpemper@dcne.com) to reserve a spot today, limited seating is available.
 
Tons of TV Sanyo "Tons of TV" - one more month left  
There's a little over a month left to place your Sanyo orders and be eligible to earn a free flat screen lcd TV or Best Buy gift certificate. Contact your salesman today to find out how many tons you have purchased so far.
 
As a reminder...
 8 tons will earn a 19" HDTV or $250 Best Buy Gift Card
16 tons will earn a 32" HDTV or $500 Best Buy Gift Card
32 tons will earn a 42" HDTV or $1000 Best Buy Gift Card   
 
*Television brand may vary. Limit one 42" Television per Dealer. Warranty purchases excluded from program. 
 
To download promotional flyer visit: http://www.dcne.com/newsletter/tonsoftv2.pdf
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