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Beyond the Fold

July 2011
Volume 6
No. 7


 Cybernoor Corporation Wins Red Herring Top 100 North America Award!

  "The Ann" Magazine Sets Journalistic Trends

SBAM Holds its 42nd Annual Meeting 

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Eiler Communications is a public relations and marketing communications firm in Ann Arbor, MI.  We specialize in new and traditional media marketing, serving established and emerging companies in the communications
technology, financial services, biotechnology and healthcare industries.

article1Cybernoor Corporation Wins Red Herring Top 100 North America Award


PLEASANTON, CA -  Red Herring, a global technology and business magazine, honored Cybernoor, an Eiler client, as one of the top 100 private companies in North America. The Red Herring Top 100 North America Award is one of the most renowned recognitions in the business and technology world. 


Winners of the award were chosen over the course of many months and from a pool of hundreds of businesses across North America. The final stage of judging consisted of a live presentation at the Red Herring North America Forum in Hollywood, California, from June 13-15.


"We are excited to be recognized among the top cutting-edge and technology companies in the nation," said Ahmed Alomari, President and Founder of Cybernoor.


"We believe Cybernoor embodies the vision, drive, and innovation that define a successful entrepreneurial venture," said Alex Vieux, publisher and CEO of Red Herring. "Cybernoor should be proud of its accomplishment, as competition was very strong."


About Cybernoor


Cybernoor, founded in 2007 by Ahmed Alomari, is a leading provider of Oracle Systems solutions for businesses worldwide. Cybernoor utilizes a holistic methodology that analyzes a company's Oracle system from end-to-end. For more information, visit www.cybernoor.com 


About Red Herring


Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit www.redherring.com 


Andrew Farley 

 block2"The Ann" Magazine Sets Journalistic Trends

Kyle and Myra Poplin launched their first issue of "The Ann" magazine in the fall of 2010 to Ann Arbor, in hopes of attracting the wide variety of residents in the area. The Poplins believe that the amount of unique people, opinions and ideas in Ann Arbor is so large that they simply must share them. And that's exactly what they are doing.


Traditional journalism permits some audience feedback, and maybe a few guest articles here and there. However, this method of journalism has proven to be quite successful. Just look at any publication and you will see the list of staff writers. But "The Ann" strives to be different; audience feedback and guest articles are what fuel it. In fact, the Poplins actively seek news and ideas from Ann Arbor's residents, leading to a very interactive and participatory culture in this magazine. The Poplins believe that traditional journalism is failing because it has stopped listening. Because Ann Arbor is known for its diversity, they want the magazine to reflect that.


This isn't to say that the creators of "The Ann" sit back and let the stories come to them. Rather, they try to encourage a community of readers and producers working together and exchanging roles.


For Kyle Poplin, this is not the first time he has put together a publication. This is also not the first time that he has done so while incorporating readers' input to the articles published. Before "The Ann," Poplin worked for a newspaper chain for 25 years where he helped develop a daily newspaper, called Bluffton Today, in South Carolina, that was recognized for incorporating citizen input with community journalism. In 2009, Poplin received a Knight-Wallace fellowship for mid-career journalists at the University of Michigan.


Andrew Farley


article3SBAM Holds its 42nd Annual Meeting

The Small Business Association of Michigan (SBAM) hosted its 42nd annual meeting and networking luncheon on June 23 at the Kellogg Center in East Lansing, where over 600 small business proprietors demonstrated their support for Michigan's economy. Governor Rick Snyder was the keynote speaker of the event, and shared some strong words of encouragement: "relentless positive action."

"Relentless positive action" is a term that has been growing in the Lansing area, and has started to catch on in other areas around the state. It signifies the upward trends not only in Michigan's economy, but in people's attitudes as well. Part of this process includes taking responsibility for the decisions one makes, and not blaming others for potentially negative consequences. Another term that has emerged is "economic gardening," or helping existing companies grow. This can be done by improving corporate planning, more thorough research on competitors and rival products, and more intimate customer service.

In addition to Governor Snyder's address, SBAM presented its Legislator of the Year award to two lawmakers: House Speaker Jase Bolger and Senate Majority Leader Randy Richardville. Rob Fowler, the CEO of SBAM, discussed their consistent devotion to small businesses, and particularly, their leadership in passage of business tax reform.

Among others honored were Yan Ness, owner of Online Tech, Inc., of Ann Arbor, as SBAM Advocate of the Year and the new Chair for 2011-2012; Jaclyn Trop, business reporter for The Detroit News, as Communicator of the Year; and David Rhoa, from Lake Michigan Mailers, as Vice Chair. For more information on those recognized, visit: 

Andrew Farley

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