PR Should Be Your Business' Best Friend
As recent as two years ago, venture capitalists partnered with unprofitable companies in hopes of future promise. These investors were motivated to get big fast and looked to invest in a company before someone else took the chance.
Today, start-ups have huge potential for making it big but they must show results. Generally, it is only companies with real potential, revenue, profits and customers that entice public investors.
Steve Blank, author, entrepreneur and adjunct professor at Stanford University's School of Engineering and U.C.
|Author and entrepreneur Steve Blank|
Berkeley Haas Business School, recognizes changes in business and emphasizes the role of public relations in today's climate.
"Today's start-ups have all the tools needed to create real revenue and large networks of users for a short development cycle and rapid customer adoption," Blank said.
In order to create revenue and a customer base, Blank stresses the importance of public relations and its ability to create visibility.
Businesses now need to be everywhere to gain customers and look prominent. Blank advises business officials to talk at conferences, be active on blogs and use social networks to build brand image.
Yet, Blank suggests investing in a public relations firm because publicity should not be a random tactic, but rather a calculated strategy. Publicity should be used when you understand the type of business you are in, who your customers are, how to reach them and how to scale demand for your company.
As a successful businessman and professor, Blank understands that investing in public relations is the way to drive success now and in the future. The right public relations strategy makes it possible for your company to stand out among competitors. Public relations firms have the experience and the tools needed to help your company succeed and create buzz, relevancy and credibility through third party representation.
Dana Prainito & Jaclyn Klein