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Beyond the Fold
September 2010
Newsletter Contents

Why Internships Matter

Millennial Marketing

Social Media- Big Tool for Crisis Communication?




Lead Article in Beyond The Fold
October 2010

"Why the rest of the country is looking at Michigan's economic gardening as a model for growth."  Article by Phil Tepley of the Michigan Small Business Technology Development Center.
 

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Michigan - The Helping Hand State.
Find out how your business can apply for recovery money!
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About Eiler

Eiler Communications is a public relations and marketing communications firm in Ann Arbor, MI.  We specialize in new and traditional media marketing, serving established and emerging companies in the communications
technology, financial services, biotechnology and healthcare industries.



 
InternshipsWhy Internships Matter
 
Not too long ago, internships used to be a way for someone to get ahead. Today, internships are the status quo. Employers rarely, if ever, hire someone with no real-world experience. In fact, many employers won't even interview someone without internship or job experience. Only 14 percent of 2009 college seniors who hadn't interned had jobs waiting after graduation.
 
With so many students wanting internships, businesses readily have help. While students add the time to their resume, only some students have valuable experiences. Horror internship stories exist throughout college campuses of time and energy wasted on something less than beneficial. Luckily for us, our stories and experiences at Eiler are nothing but rewarding:

Emily Rozanski (senior, University of Dayton, Ohio) "When discussing our internships with my friends of the same age this summer, I soon realized that I was one of the few to be gaining actual real world experience.  While my friends were working as personal assistants, I was writing articles and press releases, meeting with clients, and contributing ideas that were actually applied in the firm.  The Eilers took a genuine interest in my career development, and I am extremely grateful to have had this experience and their guidance."
 
Jaclyn Klein (senior, University of Michigan) "As someone looking to go into the public relations, Eiler Communications was the perfect fit. I gained a thorough knowledge of the public relations field, expectations and responsibilities. I was always included in discussions and projects and readily given an opportunity to contribute. This internship will overwhelmingly help me in future endeavors."



MillenialMarketingMillennial Marketing

The Millennial Generation, aged 18 to 29, is a group that has grown up with technology instilled into their everyday routines.  They are Internet junkies, multi-taskers, and demand personalized technology. They want to connect with others online.
 
Millennials are significantly different from their parents in the Baby Boomer generation in numerous ways.  At cause of these lifestyle and fundamental distinctions, marketers are struggling to accommodate to millennial needs.  However, Brand Amplitude, LLC, a market research firm, has launched Millennial Marketing, an online concept that provides a series of tools to understand Millennials and research to explain where the future of marketing lies.
 
Millennial Marketing pinpoints the generation.  They are more diverse than the baby boomer generation and have a variety of needs in technology and communication areas. Due to multitasking, Millennials are consuming more media than ever, and they are more dependent on technology. Ninety three percent of American teens ages 12 to 17 go online; a Pew Research Study found that while using the Internet, 40 percent of US Youth ages 18 to 24 watch TV, 34 percent text, and 29 percent talk on the phone.
 
More Millennials than baby boomers have enrolled in higher education. Approximately one third of male and 40 percent of female Millennials have had some college education, compared with 25 percent and 23 percent of Baby Boomers, respectively.  Yet a college education puts students in debt largely due to student loans. 
 
 The average millennial debt is $21,500, and 32 percent of Millennials feel they are "barely making ends meet." Furthermore, there's pressure to do well financially, but the recession has made it difficult. In fact, the recession has played a role in the millennial spending. Almost half of Millennials say they have changed their shopping habits somewhat, and others are questioning the need for an expensive college education.
 
It's pretty clear: Millennials have different values than the Baby Boomers.  They have been shaped by the recession and demand a higher degree of engagement pertaining to technology.  As a result, marketers need to tailor their marketing campaigns to their different mindsets.

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socialmediaSocial Media- Big Tool During Crisis Communication?

 It seems every day there is a new installation in social media- whether it be a technological advancement, a policy change, or a different way the platforms are being used.  In recent years social media has been used frequently as a communication tool during crises.  What if, eventually, social media completely takes over traditional news mediums in crisis communication? 

In a survey done by American Red Cross, which asked over 1,000 American Adults aged 18 and older questions about crisis communication and social media, 18 percent reported they would use digital media (e-mail, Web sites or social media) to give information out in an emergency if  9-1-1 was busy. 

People aren't just using social media as a fallback during a crisis. They're using social media to give and receive information about loved ones.  In the Red Cross' survey, nearly half of responders said they would use social media to let loved ones know they were safe. 

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Phone: 734-761-3399 Fax: 734-761-3724