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Lead Article in Beyond The Fold
October 2010
"Why the rest of the country is looking at Michigan's economic gardening as a model for growth." Article by Phil Tepley of the Michigan Small Business Technology Development Center.
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Michigan - The Helping Hand State.
Find out how your business can apply for recovery money!
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About Eiler
Eiler
Communications is a public relations and marketing communications firm
in Ann Arbor, MI. We specialize in new and traditional media marketing,
serving established and emerging companies in the communications
technology, financial services, biotechnology and healthcare industries.
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 Why Internships Matter
Not too long ago, internships used to be a way for someone
to get ahead. Today, internships are the status quo. Employers rarely, if ever,
hire someone with no real-world experience. In fact, many employers won't even
interview someone without internship or job experience. Only 14 percent of 2009
college seniors who hadn't interned had jobs waiting after graduation.
With so many students wanting internships, businesses
readily have help. While students add the time to their resume, only some
students have valuable experiences. Horror internship stories exist throughout
college campuses of time and energy wasted on something less than beneficial.
Luckily for us, our stories and experiences at Eiler are nothing but rewarding:
Emily Rozanski (senior,
University of Dayton, Ohio) "When
discussing our internships with my friends of the same age this summer, I soon
realized that I was one of the few to be gaining actual real world
experience. While my friends were
working as personal assistants, I was writing articles and press releases,
meeting with clients, and contributing ideas that were actually applied in the
firm. The Eilers took a genuine
interest in my career development, and I am extremely grateful to have had this
experience and their guidance."
Jaclyn Klein (senior,
University of Michigan) "As someone looking
to go into the public relations, Eiler Communications
was the perfect fit. I gained a thorough knowledge of the public relations
field, expectations and responsibilities. I was always included in discussions
and projects and readily given an opportunity to contribute. This internship
will overwhelmingly help me in future endeavors."
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Millennial Marketing
The Millennial Generation, aged 18 to 29, is a group that
has grown up with technology instilled into their everyday routines. They are Internet junkies,
multi-taskers, and demand personalized technology. They want to
connect with others online.
Millennials are significantly different from their parents
in the Baby Boomer generation in numerous ways. At cause of these lifestyle and fundamental distinctions,
marketers are struggling to accommodate to millennial needs. However, Brand Amplitude, LLC, a market
research firm, has launched Millennial Marketing, an online concept that
provides a series of tools to understand Millennials and research to explain
where the future of marketing lies.
Millennial Marketing pinpoints the generation. They are more diverse than the baby
boomer generation and have a variety of needs in technology and communication
areas. Due to multitasking, Millennials are consuming more media than ever, and
they are more dependent on technology. Ninety three percent of American teens
ages 12 to 17 go online; a Pew Research Study found that while using the
Internet, 40 percent of US Youth ages 18 to 24 watch TV, 34 percent text, and
29 percent talk on the phone.
More Millennials than baby boomers have enrolled in higher
education. Approximately one third of male and 40 percent of female Millennials
have had some college education, compared with 25 percent and 23 percent of
Baby Boomers, respectively. Yet a
college education puts students in debt largely due to student loans.
The average
millennial debt is $21,500, and 32 percent of Millennials feel they are "barely
making ends meet." Furthermore, there's pressure to do well financially, but
the recession has made it difficult. In fact, the recession has played a
role in the millennial spending. Almost half of Millennials say they have changed their shopping habits
somewhat, and others are questioning the need for an expensive college
education.
It's pretty clear: Millennials have different values than the Baby Boomers. They have been shaped by the recession
and demand a higher degree of engagement pertaining to technology. As a result, marketers need to tailor
their marketing campaigns to their different mindsets.
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Social Media- Big Tool During Crisis Communication?
It seems every day there is a new
installation in social media- whether it be a technological advancement, a
policy change, or a different way the platforms are being used. In recent years social media has been
used frequently as a communication tool during crises. What if, eventually, social media
completely takes over traditional news mediums in crisis communication?
In a survey done by American Red
Cross, which asked over 1,000 American Adults aged 18 and older questions about
crisis communication and social media, 18 percent reported they would use
digital media (e-mail, Web sites or social media) to give information out in an
emergency if 9-1-1 was busy.
People aren't just using social media
as a fallback during a crisis. They're using social media to give and receive information about loved
ones. In the Red Cross' survey,
nearly half of responders said they would use social media to let loved ones
know they were safe.
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