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Above the Fold
   News from Eiler Communications
June 2010
Newsletter Contents

Surprising New Uses of Social Media Found in Survey

A new twist on the evolution of information-gathering habits?

Chinese social networking site biggest in the world

Go Green

There is Always a Need to Evaluate and Evolve


About Eiler

Eiler Communications is a public relations and marketing communications firm in Ann Arbor, MI.  We specialize in new and traditional media marketing, serving established and emerging companies in the communications
technology, financial services, biotechnology and healthcare industries.

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MediaSurveySurprising New Uses of Social Media Found in Survey
The use of social media has revolutionized the public relations and marketing world. According to Facebook, its users spend 500 billion minutes per month on the site sharing more than 25 billion pieces of content.  Other social media sites, such as Twitter and LinkedIn, have reported similar results.  Re:NEW Michigan, a trademark of Eiler Communications, conducted a survey in April to further investigate the growing prevalence of social media sites among Michigan businesses.
The survey compared to a similar survey from December 2008.  Not surprisingly, social media sites such as Facebook, Twitter, YouTube, and LinkedIn all saw dramatic increases in usage in the time period between surveys.  The biggest leaps came from Facebook and Twitter.  Facebook saw a 28.5% increase in usage, and Twitter saw a 30.3% jump.
A more unexpected and enlightening trend was revealed by the results.  Michigan businesses reported heavily using social media websites in seeking news and information.

This is most likely due to news sites directly posting on social media sites or links exist between these social sites and news sites. 
Whatever the reason, survey respondents admitted to using Facebook, Twitter and blogs just as often as they use more traditional news sites such as CNN, MSNBC and The New York Times when they seek news and information.  Many even reported using social media websites as their primary source of information.

Emily Rozanski

A new twist on the evolution of information-gathering habits?

SocialMedia:BlurringtheLinesChinese Social Networking Site Biggest in the World

 QZone turns profits from people, not ads
Model for social network sites
It's time for Western internet users to say "ni hao" to the biggest social networking website on the Internet, QZone.  ("Hi" or "hello" in Chinese).
If social media want to build revenue models for their businesses, they need look no further than the highly popular 5-year-old Chinese portal, QZone.  It generated $1.2 billion revenue in 2009!
QZone is a Chinese social networking site (available only in Chinese) started by China's largest Internet service portal TenCent just five years ago, in 2005. The website has more than 250 million reported users as of late 2009, according to Reuters. Some of QZone's features include tools to interact with friends, online games, uploading and sharing photos and music as well as the wildly popular instant messenger QQ.  It permits users to write blogs, keep diaries, send photos, and listen to music. most services are not free.  A user pays for virtually every service he or she uses. 
 Larry Eiler & Alyssa Eckles

Green"Go Green"

While many individuals and companies are finding ways to "go green," uncertainties remain surrounding actual environmental harm. Some people don't understand why such a movement is necessary and many more don't understand what can be done to preserve the earth for our children, grandchildren and future generations.  As much as I as a University of Michigan student find the phrase "go green" a challenge, I understand the necessity of a green movement.

There is a fixed amount of natural resources and as the population increases, those resources disappear. An earth saving alternative exists for almost everything we do, although it may not be the easiest option.

Did you know?

You can run a TV for six hours on the amount of electricity that is saved by recycling one aluminum can.

By recycling one glass bottle, you save enough electricity to power a 100-watt bulb for four hours.

The amount of wood and paper we throw away each year is enough to heat 50 million homes for 20 years.


Jaclyn Klein

GoogleThere is Always a Need to Evaluate and Evolve

Google has ruled the search engine market for quite some time and it still holds 65 percent of the search engine share. The emergence of Bing has created another search engine option but it only accounts for a little over 11 percent of searches in the United States. Although Google is firmly in control of the market, Bing has been accepted as a legitimate competitor, pushing Google to evaluate and update its product.

Google recently unveiled an edited version of its logo, new color scheme, the inclusion of images mixed with its search results, and most dramatically, a column appearing on the left side of search results. This column allows users to refine their searches, resembling Bing.

Jaclyn Klein

Eiler Communications 900 Victors Way, Suite 180 Ann Arbor, Michigan 48108 Map
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