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"Internet marketing has become the most important, least expensive and
most productive form of attracting leads to our business."
Keith Hayward, COO of McKinley, Ann Arbor
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About Eiler
Eiler Communications is a public relations and marketing communications firm in Ann Arbor, MI. We specialize in new and tradiational media marketing, servicing established and emerging companies in the technology, financial services, biotechnology and healthcare industries. |
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Contact Eiler today to learn about our Social Media Marketing educational packages!
www.eilerpr.com
Michigan - The Helping Hand State. Found out how your business can apply for recovery money!
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A Word from Larry... |
 Social Media (SM) is picking up steam across all industries these days. In this Newsletter you'll read the advice and perspective of two SM experts, Nipah Shah and Ed Vielmetti. Both Ms. Shah and Mr. Vielmetti are associates of Eiler Communications and experts in SM marketing.
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1290AM and Larry Eiler Team Up for "Tech Tuesday" Show |
Larry Eiler pairs with WLBY's Lucy Ann Lance for a weekly Tuesday morning radio segment discussing social media. Tech Tuesday: Surfing Social Media with Larry Eiler, airs live on Business Talk 1290 at 9:40 a.m. and repeats at 11:40 a.m. According to the 2008 Cone Business in Social Media Study, 93% of Americans believe a company should have a presence in social media and 85% believe that a company should not only be present but also interact with its consumers via social media. The new segment will discuss how social media are powerful marketing tools and changing the way people and businesses communicate. "Social media seems a mystery to many business people," said Eiler. "But it should not be because these are truly innovative and direct methods that are easy to learn and are not highly technical." These future segments will stream live from www.1290wlby.com and there will be podcast available on www.lucyannlance.com and www.eilerpr.com. Lance will also be facebooking and tweeting throughout the segments. Amanda Deluca Eiler Communications |
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Postcards & Twitter: An Artform
By Ed Vielmetti
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If you want to master Twitter, start by learning the art of the postcard.
Twitter is all about short, pithy, compact messages, sent with dispatch. You are living life and not overthinking it, and the short sentence captures the moment. It's hard to write short, but when faced with a stack of stamped, addressed cards, you need to write with dispatch.
Here's my postcard secret: send an incomplete message that can only be filled by a future conversation or search. Send the question you want people to ask, not the answer to it. Make the reader do the next step to get to your next part of the conversation with them, and don't spoon feed a "click here" or URL to type in when a distinctive search phrase would do more. When you send your message out, it should be accompanied by everything you have ever written or said on the topic, available via search only when someone wants to dig more, and with a target that changes every time someone searches again for new information.
The hardest part of search is knowing what terms to look for. You don't know what you don't know until you can put it into words, and once you do find the right words a whole new world opens to you. The postcard can illustrate by example and by reference some corner of a world that no one would know how to find if they didn't get sent to it, and by sending the card you launch them at that part of the world.
So make your Twitter messages fit on a postcard, and structure them accordingly. Work small, use distinctive and descriptive words, and lead the reader to a corner of the net they didn't know existed where you have presence. You'll be memorable for what you say and how you said it.
A well known social media guru, Ed owns The Vacuum Group in Ann Arbor (vacuumgroup.com). Through the Vacuum Group, Ed identifies the needs and tools companies need in order to achieve their potential. Clients including Assistive Media and the Cisco Alumni Association. |
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Social Media: An Industry Perspective
By Nipa Shah |
Social Media (SM) website use has become wildly popular with millions of people "playing" and "working" on sites such as Twitter and Facebook. Celebrities and public figures have found ways to use SM. However, SM has yet to convince everyone.
When Barack Obama used social media marketing (SMM) as an integral part of his techno-savy, successful presidential campaign, marketing gurus believed clients would start lining up to construct their own marketing strategies. Well, it did not quite happen this way. Despite the huge buzz around Twitter and Facebook, small businesses remain offline and positively scared of SM websites.
Most small businesses are concerned with privacy and the lack of technological proficiency. Owners also worry about time management and the overall SMM mystery.
SM is not technologically difficult!
Here are some very basic yet vital strategies to keep in mind when embarking on the SMM journey.
Make Time - Either find time to manage your SM accounts OR find an expert to do it for you.
Your Online Image - Be consistent with the image you promote online. You wouldn't present yourself as "lazy" or "forgetful" in a face-to-face networking event...you shouldn't do this online either.
Be Careful - Be careful about what you write online. Professional behavior must be maintained. Prospective and current clients may come across your profiles online.
Frequency Matters - Marketing activities require frequency, consistency and long-term effort. Blogging once a month or posting a Tweet once a week is not the way to grow visibility.
Just like "archaic" email and voicemail, texting Facebook, Tweeting, blogging and audio & video podcasting are all becoming mainstream; each at their own pace. Although a business necessity, SMM is fun too! Implement SMM and you'll find that practice does make perfect!
Nipa founded Jenesys Group, LLC, a Michigan based Search Engine Marketing & Social Media Marketing firm (jenesysgroup.com) with clients in the US & the UK, in 2004. |
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Digital Marketing Behind the Curve
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Senior operations and marketing officers believe their
companies are under-delivering in the area of digital marketing,
according to a new survey conducted by executive search company
Heidrick & Struggles International and online marketing company
Digital Scientists.
Of the 100 senior marketing executives
interviewed for the study, "The Digital Marketing Standard: Executive
Perspectives on Digital Marketing," 60 indicated that their companies
are "behind the curve" in the digital marketing arena.
In
addition, while 49 of the respondents agreed that it is important for
the CMO to be proficient in digital marketing, only 13 said their
companies had developed the internal talent required to develop and
implement growth-generating digital marketing programs.
Story courtesy of www.btbonline.com - Christopher Hosford
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