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About Eiler
Eiler Communications is a public relations and marketing communications firm in Ann Arbor, Mich., servicing established and emerging companies in the technology, financial services, biotechnology and healthcare industries. |
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Did you know that there are 175 million people on Facebook and counting?
Want to learn how it can help YOUR business? Call us today. |
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Advertising Down
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The tough economic times are reflected in slumping advertising dollars. Globally, advertising is down 6.9%. US ad spending is down 8.7% as well. Although encouraging, the 8.6% increase in online spending pales in comparison to 2008's 21% growth in online ads.
- ZenithOptimedia
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Please feel free to contact Eiler Communications for any questions or quotes regarding new business!
Contact Eiler
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Do you want to learn more about how Social Media Marketing can help build your business and drive traffic to your site?
We can show you how! Contact Eiler today to learn about our Social Media Marketing educational packages?
Michigan- The Helping Hand State. Found out how your business can apply for recovery money! |
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May Preview |
Look forward to these stories in next month's newsletter!!
How PR helps in tough economic times
Building a Personal Brand Through Social Media
Regulation, Experimentation & Monetization ...Social Media's R.E.M. |
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Appearances |
Larry has covered the emergence and value of new and social media --
and the strategies on how they can be used by all businesses -- in
recent talks at the Saline Chamber of Commerce and an appearance on
"Everyday Leadership with Dan Mulhern," the First Gentleman of
Michigan. The program is aired on a network of stations across the state.
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Pulse on the News...
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Can Twitter Say no to Google?  April has seen the blogosphere explode with news regarding Google's potential acquisition of Twitter. Early April witnessed speculative reports from TechCrunch.com, TechTree.com, PC World and other tech new sources regarding Google's imminent purchase of the micro-blog Twitter. The story is filled with conflicting reports, but sources confirm the two sides are talking. A Twitter/Google marriage carries beneficial implications for both companies, but may cost Twitter the opportunity for autonomous growth.
Google, the database building force behind Book Search Library, wants faster and easier indexing of Twitter updates from users, also called Tweets. Tweets have evolved into a search engine of sorts in which users can find real-life product feedback and news. It is unclear what other plans Google has for Twitter, but with a user-generated search engine, the internet giant can continue their e-dominance. TechCrunch.com cites sources putting Google's bid over $1 Billion, far outpacing last year's $500 offer for Twitter from Facebook. Both bids come in well over the $250 million, Twitter's worth according to a recent financial evaluation, in spite of the fact that Twitter lacks a revenue generating business model.
So why haven't Twitter co-founders Evan Williams and Biz Stone cashed out? For one, their social networking site has erupted, growing from 500,000 users in January 2008 to over 7 million today. While appearing on Comedy Central's The Colbert Report, Biz Stone differentiates between "value" and "revenue" highlighting the communicative potential of Twitter and pointing to future plans involving highly technological mobile devices; a model similar to Google's growth model. CEO Evan Williams has echoed similar sentiments. Twitter is officially stating, "Our goal is to build a profitable, independent company and we're just getting started."
All the posturing of Google and Twitter will eventually come to light...possibly via Tweet. Public relations specialists beware, A Google-owned Twitter would increase visibility for clients and messages being Tweeted. Not many fully understand the value of Twitter, but the chance to grab hold of "the Future", as the site is being called, appears too tempting to surrender.
Case Ernsting
Eiler Communications Intern
University of Michigan '09
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Two New "Innovative Business" Podcasts
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Joe Miscovich & Dr. Robert Pasick discuss their new ideas on website
Two new podcasts have been added to the www.innovativebusinessresults.com
web site. The first features Joe Miscovich, CEO of Triton Stormwater
Solutions which makes and sells the next-generation of stormwater
chamber management systems made of soy resin. He discusses the
Monterrey Sunset Idea House and carbon neutral certification so
important in this age of "greening."
The second is between Dr. Rob Pasick, executive coach and leader of
CEOs Connect, and Larry Eiler. They discuss Rob's new book, "Balanced
Leadership in Unbalanced Times," his work with executives in driving
change during hard economic times and the emergence of new and social
media as primary ways for people and businesses to gather information
and make their companies known.
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SOCIAL MEDIA REFERENCE GUIDE
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The explosion of online social networking is keeping Merriam-Webster busy. New electronic networking tools and programs are popping up each day, each adding their own words to an ever-expanding online lexicon. We at Eiler Communications can help. The following is a reference guide to the social media marketing sites and programs business leaders need to know. The list is arranged with most populated coming first.
Facebook - Although Facebook began as a purely college network, founder Mark Zuckerberg has opened the registry to anyone with an email address. With a simple interface and sleek appearance, Facebook boasts 175 Million users filling in their profile with their favorite movies, books and quotes. Facebook, in almost a constant state of renovation and improvement, now allows easier communication between businesses and registered users; changes implemented to compete with Twitter's growing fanbase.
MySpace - This pioneer in social networking aims much of its interface and content towards teens and pre-adults. Similar to Facebook, MySpace incorporates the "friend" concept, providing many entertainment and advertising campaigns measurable results of effectiveness. MySpace may be losing its networking crown to Facebook soon, but in terms of advertising and product distribution, MySpace is a critical tool to marketing teams.
YouTube - This video sharing website is visited by a wide range of demographics and has impacted society greatly since its founding in 2005. YouTube was bought by Google in 2006 for $1.65 Billion. Businesses and PR organizations can use YouTube to connect with consumers in messaging campaigns, posting interviews, retired commercials, sidebar advertisements or product demonstrations.
LinkedIn - This business-oriented networking tool boasts over 35 million professionals exchanging information, ideas and opportunities. LinkedIn allows users to maintain a list of contacts called Connections. LinkedIn users use their network to gain additional contacts in their field or fields they wish to work, exchanging resumes, recommendations and contact info. Employers can list jobs and also search for potential candidates according to desired traits, education or experiences.
Flickr - The online photo-sharing category is saturated, but Flickr has risen above the crowd by targeting professionals and photo enthusiasts. Companies boasting products with an interesting visual element use Flickr to circulate product developments amongst their online community.
Del.icio.us - Users are able to bookmark and aggregate news through this program. Instead of saving bookmarks to a specific computer, Del.icio.us allows members to sign in and access their favorite sites anywhere in the world. Del.icio.us collects the number of views for each bookmarked site and allows marketers to measure the success of their website or a competitors.
Twitter - No one paragraph can explain the value or multi-varied use of Twitter, but we'll try...Twitter's appeal draws from the real-time communications posted by its legions of followers. The free social networking site limits messages to 140 characters; a micro-blog. These short messages promote viral messaging of important articles, funny videos, product consternation or introspective questions such as, "What should I wear today?" Sports teams update fans with live scores. Companies announce product launches in real-time. Newspapers alert readers to late-breaking news headlines. Twitter management may not even fully understand the site's value (their business model fails to include revenue streams), but their membership continues to grow.
Digg - Digg operates similar to Del.icio.us as a social bookmarking program sending millions of users to noteworthy sites. As Paul Gillin explains, "Members submit items that they find on the Web to a community voting process". The more votes, the higher on the "digg" list a headline will rise generating even more popularity. |
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Eiler Insights |
By Larry Eiler  Larry Eiler, founder of Eiler Communications, will present a
paper on "Demystification of the Fifth Era of Marketing: the
Wired Era" at the first Tricontinental Conference on Global
Advances in Business Communications in late June at Eastern Michigan
University.
This inaugural conference will host people from the United
States, the Far East and Europe and is co-sponsored by the EMU College
of Business, Universiteit Antwerpen of Belgium and Macau University of
Science and Technology in China. More than 100 practitioners and
academics from 16 nations are signed on the the program as of
mid-April. |
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Demystification of Social Media
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 The following excerpt is from an article written by Larry Eiler appearing in the May edition of of Small Business Association of Michigan's (SBAM) FOCUS Magazine...
You've Got Mail...and a Tweet, a friend request, a blog, a wall post, and a new follower (which is a good thing!). The Internet is a whole lot cozier these days with the advent of the social media (SM) craze. Internet communications have brought people together for over a decade through email and instant messaging, but SM is connecting people like never before and at a low cost. What quantifies as SM and where does your business fit? Unlocking the mystery of SM is pivotal to being known, getting inquiries and enhancing your industry image. Remember a time when the Internet complemented business models and marketing plans? Over the last 15 years, savvy business leaders have creatively utilized the World Wide Web to boost market awareness and profits. Today, websites are informational launching pads. The introduction of slick, sleek PDAs such as Blackberrys and Apple's iPhone allow instant information access; and you better believe people are taking advantage. Consumers want information 10 seconds ago and they want to have fun with it. ------------------------------------------------------------------------Pick up next month's SBAM FOCUS magazine to learn more about Social Media and how your business can join the phenomenon. |
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