|
About Eiler
Eiler Communications is a public relations and marketing communications firm in Ann Arbor, Mich., servicing established and emerging companies in the technology, financial services, biotechnology and healthcare industries. |
|
|
|
|
|
|
 |
Eiler News
|
Comfortex and VPSI Choose Eiler Communications
Two new clients were recently added to Eiler's roster: Comfortex, a Minneapolis-based hospital equipment manufacturer and VPSI, Inc., the nation's leading vanpool services provider, headquartered in Troy, Mich.
"Eiler is implementing full-service public relations plans for Comfortex and VPSI," said firm Chairman Larry Eiler. "We are excited to welcome two companies with national and international industry prominence."
Comfortex manufactures mattresses, stretcher cushions and, most recently, the Landing Strip bedside floor mat, that help hospitals and long-term care facilities optimize patient comfort and safety. Comfortex serves many national health systems and care facilities, including the Mayo Clinic.
VPSI is the nation's leading provider of vanpool services, operating in 40 major U.S. and European cities. VPSI serves industries, individuals and Fortune 500 companies around the world by providing vehicles, insurance and maintenance costs for commuters who share common destination points. VPSI also helps individuals join existing vanpool routes through its Web site. The environmentally friendly transportation option saves time and money.
Maize and Blue Interns Join Eiler
Two University of Michigan students and one recent graduate have joined the Eiler team as interns. During their internships they will build their PR skills by assisting the Eiler team with research, writing and media relations activities.
"We're pleased with the talented, sharp students our internship program continues to attract," said Eiler President Sandy Eiler. "These young ladies bring new ideas and eager attitudes to the firm, and they're quickly learning PR fundamentals that will help them in their future careers."
Emma Frane is a junior at the University of Michigan pursuing a degree in English. JoAnn Lefere, a senior, will graduate in May with a degree communication studies. Sarah Johnson graduated in December 2007 with a psychology/pre-dental degree and recently decided to pursue a career in the communications field.
Take an Eiler Survey, Win Some Swag
Starting in February, Eiler will e-mail short surveys bi-monthly to gauge the opinions of Southeastern Michigan business leaders on topics such as technology, industry and sales. Take a minute to fill out our surveys and your e-mail address will be entered into a random drawing to win a $25 gift card to Amazon.com!
|
|
|
Eiler Insights
|
News Release 101: The DIY guide to newsworthinessby Nicole Burguess
It seems simple, right? We're doing something cool, we want others to
be aware of it, let's send out a news release. While it's true that
frequent media outreach helps to build brand awareness and perceptions,
needless releases can lessen your chance of productive media relationships. Here are five questions to ask yourself before you hit the "send" button (or ask someone else to do it on your behalf). . . Click here to read the full article.
Don't forget your internal publicby Linda Aubuchon
While we're calling and e-mailing media, securing speaking engagements,
writing byline articles, conducting blogger relations and managing
crises for our clients, it's easy to forget about internal
communications. If a company is introducing a new product, hiring a new
CEO or going after a new type of customer, we advocate that public
relations strategies be integrated with focused, internal
communications strategies in order to maximize overall business results. . . Click here to read the full article.
|
|
|
|
|
|
