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About Eiler
Eiler Communications is a public relations and marketing communications firm in Ann Arbor, Mich., servicing established and emerging companies in the technology, financial services, biotechnology and healthcare industries. |
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Eiler News
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Eiler Broadens Client Base with the Addition of NSF International and Tener Technologies
Eiler Communications recently welcomed two new clients, NSF International and Tener Technologies. "These additions exemplify Eiler's client growth in multiple areas of expertise," said Eiler Chairman Larry Eiler. "Eiler has already achieved positive results for these clients, and we look forward to working with them in the future."
NSF International, headquarted in Ann Arbor, Mich., is the world leader in standards and development, product certification, education, and risk-management programs. As a not-for-profit organization, NSF has committed to public health, safety, and environmental protection for 60 years. Eiler was chosen to help NSF with targeted national media outreach and to assist with major events.
Tener Technologies (Tenertech), located in Ferndale, Mich., specializes in IT services and solutions for small-to-mid-sized businesses throughout the Midwest. Tenertech, a Microsoft Gold Certified Partner, offers network consulting, design and implementation, on-call technical support, Web site and multiple-platform server hosting, and software customization services. Eiler's PR strategy for Tenertech focuses on building regional visibility through media relations.
Eiler Chairman Moderates Internet Marketing Panel at e2Detroit 
Last month, Larry Eiler moderated a panel discussion of Internet marketing techniques at the e2Detroit Symposium. Panelists included Google AdWords Strategist Matthew Neagle, Linda Girard, co-founder and CEO of Pure Visibility and Apurvi Desai, marketing and public relations manager of Asterand.
Each panelist shared helpful insights about the unique reasons e-marketing can support business goals.First, it's precisely targeted. "Internet marketing is about understanding how your customers spend their time online," said Neagle. "A tool like AdWords gives you the ability to show your message to a client exactly at the moment they are searching for you."Internet marketing is also more measurable than many traditional techniques. Panelists encouraged attendees to employ tactics like Facebook and other social networks, pay-per-click advertising like AdWords, and analytics tools, which help measure Web traffic and sales generation. According to Girard, "Reaching an audience through the Internet is like starting a conversation." Social media and blogs are great new ways to facilitate back-and-forth communication with clients. For instance, blogs can put a human face on your organization while raising your search engine visibility and brand value online. Desai said, "understanding your customer is an integral part of entrepreneurial success." It enables you to select targeted marketing techniques and better leverage your time and resources toward qualified leads. |
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Eiler Insights
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The Newsroom 2.0by Rebecca Wagner
Corporate Web site newsrooms are commonplace by now, but you can separate yours from the masses by making it better, more functional and easier for journalists to navigate. Here are five ways to do it. . . Click here to read the full article.
Click and Stick: Successful Internet marketing strategiesby Larry Eiler
Since people use the Internet to make purchasing decisions, establishing a Web presence is crucial. This article, first published in Focus on Small Business magazine, highlights ways your business can enlarge its e-footprint. Click here to read the full article. A YouTube success story: Blendtecby Rebecca Wagner
Who would have thought an iPhone, blender and camcorder 'mixed' together would create such an influential marketing technique? Click here to read the full article. |
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