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Food Security Project
Offers New Self-Sufficiency Model for Orphans in Conflict-Torn Regions
Equator Coffees launches Chido's Blend coffee to provide critical
support
San
Rafael, Calif. (July 14, 2009) - Chido
Govero, a dynamic 23-year old woman from rural Zimbabwe, is training her fellow
orphan girls to grow critically-needed food - using little more than coffee
pulp and grass clippings - and receiving vital support from California-based
artisan coffee company, Equator Coffees, and the ZERI Foundation, which
specializes in international sustainable development.
This week, Equator introduced Chido's Blend™, a blend of
three African coffee beans, with 100% of profits supporting Govero's remarkable
work. Govero, who is featured on the label, will use proceeds to build housing,
as well as to support training programs in many coffee-growing countries.
"Chido is an inspiration to all women entrepreneurs who work
for social change," said Helen Russell, co-founder and CEO of San Rafael-based
Equator Coffees (www.EquatorCoffees.com), a woman-owned
company known both for social responsibility and artisan coffees. Russell met
recently with Govero, who traveled to the U.S. to visit with leaders in the
specialty coffee industry. "Chido's Blend will raise funds critical to the success
of her efforts, and inspire coffee lovers to look deeper into the power of
their morning cup. This takes cause coffee to an entirely new level."
Zimbabwe, a landlocked southern African nation roughly the
size of Montana, has been besieged in recent years by a controversial land
redistribution campaign that has crippled the economy and domestic food
production. Additionally, an estimated 25% of the population is infected with
HIV/AIDS, and Zimbabwe has more orphans per capita than any other nation in the
world. Food is scarce, shelter is limited and girls face significant risks in
this climate of scarcity.
Govero, who lost her mother to AIDS, was rescued from an orphanage
by a local scientist working with the ZERI Foundation. Intelligent and
determined, at 12 she began work in a university research laboratory, analyzing
tissue cultures on local wild mushrooms and their viability as a domesticated,
nutritious food.
Govero and her colleagues in the university discovered that
for communities lacking a consistent supply of food, mushrooms - which are a
mere culinary flourish in the American diet - offer superior nutrition, and
have the potential to dramatically contribute to food security. Govero became
fascinated with the humble, accessible and nutritious mushroom, and became an
expert at making them thrive with the simple materials available even to
homeless orphan girls. She is now cultivating native mushrooms in mulch
composed of discarded organic materials, such as fallen leaves and the husks
from coffee beans. She teaches girls to find the mushrooms in their local
environments and cultivate them for food and income.
While the mushrooms provide a stable food supply, the
mushroom spores transform the mulch into a fiber-rich feed which can be fed to
goats and other livestock. The animal manure is subsequently composted for
raising additional food crops.
Furthermore, the mulch prevents emissions of methane, a
powerful greenhouse gas, by utilizing the agricultural waste from coffee
production. This closed-loop ecosystem would be the envy of any advanced
sustainable farming method in developed countries.
To facilitate Govero's pilot projects, Helen Russell of Equator
spearheaded the creation of a network of international sustainable coffee
importers - including Sustainable Harvest and InterAmerican - and their coffee
farmers in Tanzania, who are providing Govero's training corps access to their
farms so that they can learn and perfect their skills.
"The future of Africa is much brighter than we could have
ever imagined before," said Gunter Pauliof
the ZERI Foundation (www.zeri.org), which has
led the effort to support Govero in coffee-growing nations. "With the power of a mere mushroom, Chido is
demonstrating a model of self-sufficiency and ecological efficiency for
millions of impoverished people around the world."
At the 2009 Specialty Coffee Association of America
conference, Chido and the ZERI Foundation were awarded the "Sustainability
Award" for creating the most innovative project to expand and promote
sustainability within the coffee industry.
Chido's Blend™- a blend of African Arabica coffees with
floral and fruity notes, supple spice and wood flavors - retails for $13.95,
and is available online at www.EquatorCoffees.com/Chido
and select retailers.
Govero recently published her inspiring autobiography, "The
Future of Hope - Message from an African Orphan to a World in Crisis" which is
available via the Equator website.
All profits from Chido's Blend and book directly support her
groundbreaking work.
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About Equator Coffees
San Rafael, CA-based Equator Coffees & Teas (www.EquatorCoffees.com) is a
coffee roaster, tea purveyor and coffee farm owner offering distinctive
micro-lot coffees and rare teas to fine restaurants, hotels and retailers.
Obsessive attention to green coffee sourcing, uncompromising roasting expertise
and a 15-year commitment to sustainability create a remarkable experience in
every cup. A women-owned green business, Equator works tirelessly to empower
every link of the supply chain, from growers and their communities around the
globe, to the natural environment, through to coffee-lovers who
savor taste and integrity in their Organic, Fair Trade, and
Rainforest Alliance Certified coffees. Ahead of the curve on climate change,
Equator is proud to be one of the first companies in the nation to utilize the
Loring Roaster, which reduces carbon emissions by 80% without compromising
artisan quality. Equator has won numerous awards including the Inc. 5000
Fastest Growing Business (2009), National Association of Women Business Owners
- Trail Blazer Award (video link), San Francisco's Top 100 Fastest Growing Woman Owned
Businesses (7 years in a row) and the Specialty Coffee Association's annual
Roasters Choice Award (2009). Customers include the French Laundry, Bouchon Restaurants
and Bakeries, Citizen Cake, Tavern in Los Angeles, Bay Bread and La Boulange. Become a Facebook Fan. Follow Equator on Twitter.
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About ZERI Foundation
Zero Emissions Research & Initiatives (www.zeri.org) is a global network of creative
minds seeking solutions to world challenges. The common vision shared by the
members of the ZERI family is to view waste as resource and seek solutions
using nature's design principles as inspiration.
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Editors & Journalists:
For high resolution photos, additional
background materials and to schedule interviews, please contact Michael Straus,
Michael@StrausCom.com, (415)
777-1170 x302.Video Links:- Overview by Gunter Pauli, ZERI Foundation - click here
- Short video about mushrooms and food security - click here
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