New Long Term Care Product!! Privileged Choice Flex, From Genworth Financial

Introducing Privileged Choice Flex

Choice is a Wonderful Thing
Effective August 15, 2011, Genworth Life Insurance Company will introducePrivileged Choice^® Flex, a new modular long term care insurance product that allows more flexibility for easy customization plus innovative new features and benefits to add more value to your clients' long term care insurance plan.

	Modular Design with New Optional Benefits
	Our combination of modular design and new benefits enables producers to offer a broader range of long term care solutions to their clients. These additional options make it easier to maximize your client's benefits or reduce their initial premiums depending on their needs.
	New "Now" Benefits
	Privileged Choice Flex introduces two new "NOW" benefits so that your clients can take advantage of their long term care insurance plan from day one. Live+Well^sm Genworth and Mayo Clinic have teamed up to offer Live+Well, a groundbreaking wellness program available to Privileged Choice Flex policyholders and their spouses/partners. Live+Well provides policyholders online access to health-related tools, services and information and offers consumers healthy living options. Caregiver Support Services Caregiver Support Services, provided by CareScout^®, a Genworth company, can help policyholders identify care resources that may be needed for aging parents or other immediate family members.
	Enhanced Shared Coverage
	Privileged Choice Flex is adding value for couples with a guarantee* on Shared Coverage. With Shared Coverage, each policyholder is guaranteed to have access to at least 50% of his or her initial benefit amount, even if the total shared pool of money has been depleted by the other.

For more complete information about the Privileged Choice Flex, state availability and specifics concerning the launch, please select the appropriate link below.

Launch and Transition Rules Bulletin		At-A-Glance
State Availability Map		Underwriting Bulletin
Introduction to Privileged Choice Flex Q&A		Partnership Launch Bulletin
Producer Q&A		Quote It! Illustration Software Overview and Download Instructions
Genworth Pro Updates		New Comparison Tool

If you have additional questions, please contact Shaw American marketing department at 502-583-5527 option 5 or click to email us here!

Stay tune for more information regarding the upcoming webinar introducing the new long term care product.