Prudential has been studying how to effectively market products to women. I think you will find these pieces useful and informative.
Keep in mind, when you have a non-employed spouse, Prudential will use the financials of the working spouse to determine the face amount for the non-working spouse. This is a great way to pick up additional coverage that you may not have been able to easily place before.
Take a look at these pieces, then go back over your book of business to discuss coverage issues with women!
