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Television Commercial Advertising Opportunity
*DOWNTOWN TV COMMERCIAL CAMPAIGN* We have a wonderful opportunity this summer. Jo Throckmorton of Blue Ace Media has offered to coordinate a joint television advertisement campaign. See below:
Downtown Bloomington will be creating 2 versions of a :60 TV commercials to feature and promote Downtown Bloomington as an everyday *retail* and * restaurant* destination. These commercials will begin playing in our local area with the potential for advertising further out in markets such as St. Louis, Cincinnati, Louisville and Indianapolis for the purpose of promoting weekend tourism.
We will be creating 2 distinctive TV spots - One for Restaurants and One for Retail. The concepts of the 2 spots are as follows:
· A local musical artist will sing a 60-second version of the Petula Clark song, "Downtown"
·The artist will be videotaped singing to the music in front of your store and throughout the Downtown Bloomington area. (*Only those stores purchasing this package will be featured*)
·As a Full Participating Sponsor, we guarantee *at least* ONE EXTERIOR and ONE INTERIOR segment will appear in the finished TV commercial. We believe the total on-air imagery for your store will equal about 6 seconds total. (Half Sponsors get ONE EXTERIOR shot - or 3 seconds)
LIMITED CAPACITY: *Only 8 Restaurants* *and 8 Retail* (8 Full Sponsors or 16 Half Sponsors).
· CALL TO ACTION: The TV commercial will end with a call to action to, "Come Downtown" and visit Downtown Bloomington as an everyday destination.
PARTICIPATION COSTS:
$1,000 - Full Participating Sponsor: (1) EXTERIOR shot, (1) INTERIOR shot
$ 500 - Half Participating Sponsor: (1) EXTERIOR shot
Production will begin the second week of July. All orders must be in before
June 30, 2010 to assure inclusion in the campaign. Please let us know if you are interested in more information on this promotion. I know the timing is tight but it is a great opportunity. Contact Jo Throckmorton at Blue Ace Media at 272-4789 or Talisha Coppock at info@downtownbloomington.com |
