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SPARK PLUG:
The 5 Ws of Social Media |
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If you're
like me, you are amazed at how President Obama
has used the internet to campaign, rally voters
together and raise over $30 million. Our first
"internet President" got me thinking about how
social media can work to our advantage within
our own organizations.
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What? |
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Social media is text, video, images, photos,
audio and other media generated by and shared
with everyday people from decentralized
sources. Therefore, any website that invites you
to interact with the site and with other
visitors falls into the definition of social
media.
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Who? |
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Currently, President Obama has 1,359,387
followers and counting on
Twitter.
My.BarackObama.com, commonly referred to as
MyBO, is the networking site that set our
current president apart from other candidates.
Supporters created groups, organized events,
raised money, and interacted on this outlet
specifically designed for Obama supporters.
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Celebrity, Hugh Jackman got fans and
Twitter users talking when he tweeted, I
will donate $100K to one individuals favorite
non-profit organization. Of course, you must
convince me why by using 140 characters or
less. Replies came pouring in, and he decided
on two charities:
charity: water and
Operation of Hope.
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JetBlue started out as just another discount
airliner but it has boomed in the recent years.
Aside from new planes and successful
advertising, the airline has adopted social
media in its marketing mix. Run by two JetBlue
employees-Morgan and Gigi, the company's
Twitter account welcomes comments from
flyers and gives personal feedback to questions
about TSA guidelines, flying tips, and other
travel concerns.
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Where? |
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Social media is internet-based but can also help
to facilitate face-to-face meetings and events.
For instance, on
Twitter, users tend to chat or tweet with
other people based on their interests and by
industry type. Sometimes, these users plan a
tweetup, where they meet offline to casually
talk further.
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Why? |
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Its affordable, measurable, customizable and
easy to use! Most sites, including
Facebook and
Twitter are free and are simple to set up.
Social networking sites allow companies
to see who is interested in their online
presence, which makes it is easier to reach
customers and those who want to find out more
about your services. Personalizing sites with
your company brand, colors and logo also give
viewers the feeling that your organization takes
its online presence seriously.
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When? |
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Trying to decide when to jump
into the world of social media? Our answer is
NOW! Don't wait any longer.
Spotlight Communications can help you create a
winning social media strategy that is sure to
get you on the right path to making and keeping
the connections your brand needs. For more tips
and advice like this, please read the rest of
this article on
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