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Spark:
The hottest monthly
newsletter for the Inner Publicist
in all of us. Our original content
features PR tips and tricks courtesy
of Spotlight Communications, and its
Principal and Founder,
Tomeeka Farrington. |
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It’s summer time again; Cookouts, July 4th,
and yes, vacation time. Just like you, we at
Spotlight definitely enjoy a little fun in
the sun. But we also know that there’s still
going to be plenty of work to do at the
office while we’re out at the beach. While
we enjoy a little time off, we’ve enlisted
self-help guru and life coach Mike Bruny of
Run-the-Point Enterprises to give us a
handful of tips on how we can weigh our
vacation schedules against our work load and
achieve Life/Work balance. |
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1. |
Flip the Script; Modify Your Vocabulary
The lens we use to look at things determines
how we handle them. You’re probably already
thinking about achieving Work/Life balance.
But take a look at how you currently fit
your life in around your work. Now, ask
yourself if things might be different if you
tried to fit work in around your
life. In fact, let’s call it Life/Work
balance from now on. |
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2. |
Set Your Goal(s) and Keep Score.
Take a look at your current Life/Work
balance. Do you truly feel balanced? What is
it that you want more of or less of in your
life? Set your goal for what true Life/Work
balance looks like for you. Maybe all
you need is a little tweaking, not a major
overhaul. Don’t be psychologically sold on
getting your engine rebuilt when all you
really need is an oil change. But you’ve got
to know where you want to go before you can
get there. And don’t forget: when you
accomplish your goal, mark it, and celebrate
it! |
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3. |
Balancing vs. Balance
Picture the Karate Kid’s young Daniel-San at
the beach, using only one leg to stand on a
pole, with the crashing ocean at his feet.
He didn’t have 50% of his weight focused on
one side of his body and the other 50% on
the other side—that’s too much to think
about and just way too hard to execute. You
try it; stand on one foot and try to remain
totally still. What happened? You probably
couldn’t stay 100% still; instead, your body
compensated where necessary so you could
achieve your goal of staying on that one
foot. The act of placing the weight or
energy where needed is known as balancing.
Now apply that to Life/Work balance: instead
of trying to give equal energy to everything
you are involved in, try giving the
necessary amount of energy when needed. Then
adjust as necessary to remain balanced. |
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4. |
Pay It Forward
OK, so this all sounds good in theory, but
when it comes down to it, sometimes you have
to force yourself to have fun. So
find that Salsa class you’ve been talking
about, sign-up for it, and pay for five
classes, up-front. Maybe it’s a pay at the
door establishment; it doesn’t matter, pay
ahead of time, as motivation for you to
actually make it to the classes. It’s
amazing what can be done when we know we
have to get out of the office by 6:00
p.m. on Tuesdays for our dance class, or
otherwise lose our money. Being the
focused, hard working individuals that we
are, we would never throw away money. Right? |
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5. |
Take a Drive on the Road Ahead
Imagine yourself five, ten or fifteen years
from now. If you continue on the same path
you are currently on, what will you have
gained? What would you have given up? Were
you a rebel without a cause, slaving away at
a job or business just because you felt you
had to? Are you at the top of your game
professionally, but lacking in personal
satisfaction? Let’s face it: there will
always be something else that needs to be
done at work. So make some time for yourself
to achieve your life’s goals outside
of the office, too. Trust me, your
life will be better inside the office, if
you do your part make to make it better
outside as well. |
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A study
of nearly 1,000 companies in 22 countries has found
that when employees are satisfied with stress levels
and work/life balance, 86% are more inclined to stay
with their company (versus 64% percent when
dissatisfied). |
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Don’t miss our new and improved website launch! Stay
tuned as we unveil Spotlight TV, industry white papers,
our new blog, and so many more cool new features. |
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Tee
Off with the Prostate Health Education Network on
June 25th at Franklin Park! |
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"Thank you for all of your
hard work on our ALPFA Boston e-newsletter.
Both the design and content is wonderful.
Spotlight is our e-newsletter guru!"
-Carla Villacorta,
ALPFA
Boston, Newsletter Executive Editor
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Mike Bruny, founder and owner of Run the
Point Enterprises is a Life/Success
coach, focused on being an ambassador to
his client’s biggest vision for
themselves. Mike’s clients include
executives from Raytheon, IBM, UCLA and
Boston College. If you would like to
experience a complimentary coaching
session he can be reached on the web at
www.runthepoint.com or via phone:
(617) 943-1417.
Mention Spotlight Communications as a
promotional code for an added benefit. |
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Tomeeka Farrington
is Principal and Founder of
Spotlight
Communications, a full-service
marketing and communications company that services
corporate clients, with a niche in commercial real
estate and the building industry. We serve clients
in three core areas including: public relations;
event planning; and e-newsletter marketing. |
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535 Albany
Street, Suite 200, Boston, MA 02118 617.423.0040 |
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