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Spark:
The hottest monthly
newsletter for the Inner Publicist
in all of us. Our original content
features PR tips and tricks courtesy
of Spotlight Communications, and its
Principal and Founder,
Tomeeka Farrington. |
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Happy
Valentine’s Day SPARKers! The gang
here at Spotlight would like to send
all of you out there a cyber hug and
some of those virtual candy hearts
(with the mushy writing on them).
This month’s newsletter is all about
giving. Now, whether you’re flying
solo, with friends, or as part of a
couple, we urge you take this
opportunity to find ways to spread
the LOVE and give back to your
community through volunteerism. Too
often we can get caught up in our
own little worlds and forget that
there are those out there who could
really use a hand or two, or ten. So
put down your Valentine’s candy and
read on for some nifty facts and
ways you can make a difference in
someone else’s world this month.
Think Big,
Act Bigger
In the heart-warming Kevin Spacey
film, Pay It Forward, a teacher
gives his 7th grade class this
simple assignment: Think of an idea
to change the world and put it into
action. While trying to change your
world from your desk or cubicle may
seem like a bit much to take on, it
does allow you to open your mind to
the many possibilities out there.
Think of your elderly neighbor who
may need some help with errands, the
trash you walk by in the park that
could stand to be pitched, or a
certain skill that you could share
with your local Boys & Girls Club.
There are millions of people who
need help in just as many different
ways, and all they need is someone
like you to step up and offer.
The Most
Important Contract Is. . .
The psychological one. The theory
known as the psychological contract,
the unwritten set of obligations and
beliefs between employers and
employees, can also be directed
toward community relations. Whether
you run a one-man (or woman) show,
or are a part of a giant
multi-national conglomerate, every
company affects its surrounding
environment. Typically the
neighborhood citizens will have
certain expectations of your
Organization, so it might be smart
to look there first for volunteer
opportunities.
Don’t Be
Afraid To Get Down and Dirty
Dr. Martin Luther King, Jr. once
said, “If it falls your lot to be a
street sweeper, sweep streets like
Michelangelo painted pictures, sweep
streets like Beethoven composed
music, sweep streets like Leontyne
Price sings before the Metropolitan
Opera.” Usually, the most rewarding
work is the kind no one else would
normally want to do (like street
sweeping). When picking your
community outreach projects, opt for
less glamorous opportunities.
Trimming a millionaire’s hedge maze
whilst sipping lemonade might be
pleasant, but chances are the local
soup kitchen or YMCA are in greater
need of your aid.
It’s Just a
Whole Lot Better with a Group
There’s no need to view your
volunteerism as a painful chore.
There are ways to make it a fun and
engaging experience. Organize your
office and lead them into the fray
of service. Bring the family along.
Go with a buddy. Chances are
everyone will have a great time
performing service and have fun
while doing it. The more
entertaining and memorable you make
your volunteer experiences; the more
likely you are to repeat them.
An A for
Effort
We understand that some of you
SPARKers are hardcore worker bees
and simply just can’t find the time
to volunteer. In these instances,
checkbook philanthropy is just as
useful. Dollars are a fitting
substitute for sweat and there is no
lack of organizations that can
always use a thoughtful donation. So
look around on the internet or
inside your local newspaper for
philanthropic opportunities, and
dedicate a small fraction of your
paycheck to it. Giving feels great.
Try it.
“No
individual has any right to come
into the world and go out of it
without leaving behind him distinct
and legitimate reasons for having
passed through it.”
-George
Washington Carver |
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Make sure to check out
Spotlight’s Principal,
Tomeeka Farrington,
in this month’s issue of
Women’s Business Boston. The
article discusses how blogs
are becoming an increasingly
integral component of PR
strategies. |
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The Prostate Health
Education Network (PHEN)
will host Play Foxwoods to
Fight Prostate Cancer.
The weekend of fun includes
a golf and poker tournament,
at the Foxwoods Resort and
Casino, June 7-8, 2007, as
part of its expanding
efforts towards eliminating
the African American
prostate cancer disparity.
Men and women are invited to
participate,
just click here to register
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Get amped with Spotlight
this month!
In celebration of the 16 years it has been serving
the community, Teen Voices, a non-profit
organization that produces a self-titled magazine
about teenage girls written by teenage girls, will
hold its Amplify!
fundraising event on April 11th from 6:00 - 9:00
pm. The event will take place at State Street
Financial Center (36th Floor, One Lincoln Street,
Boston, MA) and will be emceed by Mish Michaels,
meteorologist for CBS 4. Please help us to help
these awesome girls continue their mission, by
purchasing a corporate sponsorship, purchasing
tickets, or through a small donation. For more
information, please give us a call at 617.423.0040,
or send an e-mail to
amplify@spotlightcommunications.net.
Thank you! |
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Tomeeka Farrington is Principal and Founder of
Spotlight
Communications, a full-service
marketing and communications company that services
corporate clients, with a niche in commercial real
estate and the building industry. We serve clients
in three core areas including: public relations;
event planning; and e-newsletter marketing. |
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535 Albany
Street, Suite 200, Boston, MA 02118 617.423.0040 |
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